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PERSIA ON YOUR PLATE

Bring zest and vivacity to your culinary
creations with our premium Persian delicacies

Are you a chef or a maker?

Our Story

Once Upon a Field

Hi, I’m Parya Zaghand.

While I think of myself as an Aussie, I’m also proud as punch of my Iranian heritage. So much so, in 2013, I created a business built around the mouth-watering delicacies of Persia; bringing you flavours of the real Iran. I wanted to create a space at the table for the golden-petaled spice: Persian Saffron.

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Our Philosophy

Strengthen, support and share

Food is the pivot point of Persian culture; essential to everything we do, say or think. We keep stories alive to connect you to the cultural and culinary history of the cuisine and illustrate how these magnificent ingredients are used in different parts of Persia. From how cumin seeds are picked, and pomegranates are de-seeded to the Samovar-specific way of brewing Black Persian Tea. Then it’s your turn to weave these colours, flavours, crunch and munch into your food creations.

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Persian Fare and Food Culture

In Persia, food is life

Food is the feather in the cap of Persian hospitality; sharing your bounty is an essential Iranian belief. During breakfast, we debate what’s for lunch, and at lunch, we make plans for dinner. Food in Iran is anything but ordinary; every ingredient combines to create something spectacular. Spicy, but never hot, fragrant, flavourful, complex and textural.

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Product Range

Amplify your culinary concept, garnish up a storm, add some intense colour, elevate your senses and experiment with our exotic ingredients. Enhance complexity and balance, and tell stories through your food creations. Whether you’re buying bulk, you’re a chef or a serious home cook – browse our Persian products to top up on your favourite staple or try something new.

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    Dried Fruits

    Dried Fruits

    Barberries burst with a terrific tart taste. Chewy, sun-dried Figs bring sweet, savoury and caramel. Whole or powdered Dried Limes add a complex, citrus, tang.
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    Edible Flowers

    Edible Flowers

    Handpicked, pesticide-free and organically grown Rose petals, buds, powder and double-distilled Rose water. Add these magic ingredients to desserts or drinks.
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    Liquids

    Liquids

    Pour, drizzle and drink. Add depth with Date Vinegar, relax and refresh with Saffron Teas. Tip a touch of fruity flavour with Date Syrup and energise aroma with Rose Water.
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    Nuts

    Nuts

    The king of nuts; mix these vibrant, sun-dried kernels with berries and figs or garnish for festive green. Iran is the world’s #1 Pistachio producer.
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    Saffron

    Saffron

    Prima Donna of the Persian spice pantry, Saffron comes from the purple Crocus Sativus flower. Farm fresh and traceable from paddock to plate, play with its endless applications.
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    Sweets

    Sweets

    Dip a stick of Saffron-infused Persian Rock Candy to add colour, aroma and flavour to tea or cocktails. Hand-spun, Persian Fairy Floss, melts-in-your-mouth, without the saccharine sweet.

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Choose your flavour adventure

Our rainbow range of ingredients will colour your creations and make aromas and textures shine. Add dimension to your dishes by using saffron, barberries, rose products, dates or pistachios. Elevate your offerings and give your guests Persia on a plate with these extraordinary ingredients.

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Recipes

Nourish your body and soul with delicious dishes, a bounty of sides and a bowl of fresh fruits or nuts piled impossibly high like Persians do it. Rich in history, stories, contrasting landscapes and diverse climates, customs and culture, Persia is a melting pot of ingredients, flavours and cooking methods. Create a sweet Faloudeh (frozen noodles immersed in Rose Water syrup, topped with lime juice and sour cherry jam) or Tahchin(Saffron layered rice cake) from scratch, and invite your favourites to share a real Persian feast.

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    Saffron and Rose Latte

    Saffron and Rose Latte

    From the quaint neighborhood cafes of Paris to the big coffee shop franchises of Melbourne, nothing beats a cup of latte as a pick-me-up. But what if you’re looking for something different, something with a fresh twist? Look no further! Try out this rose latte 🌹 for a refreshing drink. This easy-to-make concoction is happiness […]

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    Saffron Infused Gin Recipe

    Saffron Infused Gin Recipe

    Method Take a few strands of saffron and add to a cup of gin. Use a classic gin like Plymouth or Beefeater. Let sit for about an hour or to taste. Since the strands will still be red, you could reuse in another batch. Strain and put in a bottle. Make a gin and tonic. […]

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    Mango Lassi with Saffron Recipe

    Mango Lassi with Saffron Recipe

    Ingredients 1½ cups fresh mango 1 cup natural plain yoghurt Generous pinch of ground cardamom 6 saffron threads 4-6 ice cubes Method Blend until smooth.Enjoy chilled! Image credit: Valeria Necchio Source: Life Love Food

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    Persian Love Tea Recipe

    Persian Love Tea Recipe

    About In the East, Saffron was generally used to treat light to moderate depression; it has a reputation for bringing cheerfulness and wisdom. Saffron is known to be useful for treating anxiety, depression, weight loss, improving eyesight (fighting macular degeneration of the eyes) & and improving sex drive for men and women as it’s an […]

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    Mussel with Saffron and Mustard Recipe

    Mussel with Saffron and Mustard Recipe

    Ingredients 12 tablespoons unsalted butter 1/2 cup minced shallots 1 head garlic, cloves peeled and minced 1 tablespoon plus 1 teaspoon minced thyme 1/2 teaspoon kosher salt 1/4 teaspoon freshly ground white pepper 1/4 cup Dijon mustard 2 cups dry white wine 4 pinches of saffron threads 4 pounds small mussels 1/2 cup plus 2 […]

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    How to Bloom Saffron

    How to Bloom Saffron

    by Shadi at Unicorns in the Kitchen Learn how to bloom saffron once and forever. This technique is a no-fail and has been in Persian families for the longest time! There is so much you can do with bloomed saffron! This beautiful mystic spice is the star of many Persian dishes, and I’m going to […]

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    Persian Saffron Chicken Kebab Recipe

    Persian Saffron Chicken Kebab Recipe

    Thinking of making something special this weekend? Make your own version of this super popular and easy to make Persian chicken kebab. Effortless and oh-so-good! A little bit on the tangy and zesty side, serve this joojeh kabab grilled chicken BBQ right off the grill –  perfect combination with aromatic saffron rice, grilled vegetables, and […]

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    Persian Saffron Rice Recipe

    Persian Saffron Rice Recipe

    Ingredients 1 pinch of saffron 3 cups basmati rice 1 tsp salt Method In the morning of the day of making the rice, wash it GENTLY (it’s easily damaged) and soak it in heavily salted water for the entire day until evening. Note: after soaking, it’s even more fragile. Take a good pinch of Saffron. […]

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    Honey, Pistachio and Saffron Kulfi Recipe

    Honey, Pistachio and Saffron Kulfi Recipe

    Ingredients 1.5 litre milk 2 tsp cornflour 1 pinch saffron 8 cardamom pods 50 g caster sugar 10 g pistachios, chopped, plus extra to serve 2 tbsp honey, plus extra to serve Method Combine 100 ml of the milk with the cornflour in a large bowl and whisk until smooth. Sprinkle in the saffron and […]

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    How to Bloom Saffron

    How to Bloom Saffron

    by Shadi at Unicorns in the Kitchen Learn how to bloom saffron once and forever. This technique is a no-fail and has been in Persian families for the longest time! There is so much you can do with bloomed saffron! This beautiful mystic spice is the star of many Persian dishes, and I’m going to […]

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    Saffron Cardamom Ice-Cream Recipe

    Saffron Cardamom Ice-Cream Recipe

    Ingredients 1 cup whole milk 1 cup heavy cream 1/4 teaspoon saffron threads 4 whole large egg yolks 1/4 cup + 2 tablespoons granulated sugar 1 teaspoon ground cardamom 1/2 cup shelled pistachios Method Combine milk, cream, and saffron in a small saucepan. Bring to mixture just to a rolling boil. Remove from the heat […]

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    Barberry Jam Recipe

    Barberry Jam Recipe

    Raspberry Jam, Strawberry Jam, Blueberry Jam — berries are a staple in the pantry of home cooks who like making their own jams. But what if you’re craving for a jazzed up jam that is outside of your usual? You’ve just found the recipe you’re looking for: #Barberry Jam! Iranian dried barberry which you can […]

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Inspiration

Wherever you look, Persia is a mix of past, present and future. Experience the bustling bazaars and see the changing colours of the folded ochre mountains, the purple pop of saffron fields and minaret-silhouetted skylines. Everywhere you go, you’ll encounter warm, welcoming faces; feasting in a restaurant, walking the dynamic streets or admiring the ornate ceilings in a mosque. Smells of spices and baking bread lie thick in the air, while girls giggle, sing and weave. Iran is safe, friendly and warm; sharing tea in a Persian home is “Hospitality” defined. It’s an all-sensory experience set to a soundscape of awakening prayer calls, rattling teacups and bubbling water-pipes. Go where life is alive!

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    Iran – A different Point of View

    Iran – A different Point of View

    By Franz Scheurer The first time I went to Iran was to photograph the saffron and barberry harvests and I loved the place so much I went back… and I will be going back, again. Iran, portrayed as the baddie by western propaganda is nothing like it’s painted by malice and jealousy. What the west […]

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    Persian Fashion: Beautiful Through the Fabric of Time

    Persian Fashion: Beautiful Through the Fabric of Time

    A rich heritage told with every thread — this is how one can describe the ornate fashion of Iran. As colourful as they are historic, as vibrant as they are diverse, and as distinct as they are relatable, Persian fashion is one that has inspired the most epic stories and awe-inspiring sceneries that weave through […]

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    Persian Rugs: Centuries-Old Woven Masterpieces of Creativity and Workmanship

    Persian Rugs: Centuries-Old Woven Masterpieces of Creativity and Workmanship

    It’s almost impossible to walk around bazaars and markets in Iran without coming across a store that sells beautiful Persian rugs. These ornately woven masterpieces are a favourite among homemakers and professional interior designers because of their quality and the attention to detail that goes into them. Persian carpets also represent the rich heritage of […]

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    Persian Breakfast: A Sneak Peek Into the Yummy Start of Every Iranian’s Day

    Persian Breakfast: A Sneak Peek Into the Yummy Start of Every Iranian’s Day

    Iranians take breakfast seriously… like seriously! It’s not uncommon to see Iranians enjoying a hearty combination of cheeses, Persian bread and omelette, lentil stew called Adasi, fresh veggies and herbs, a variety of jams, nuts and freshly brewed tea to start their day. All these in one seating! Burp! Now that’s what we call a […]

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    A Delicious Intersection of Food, Architecture and History at Vakil-o-Tojjar Restaurant

    A Delicious Intersection of Food, Architecture and History at Vakil-o-Tojjar Restaurant

    Is the wanderlust in you itching to explore? Aside from the sights and sounds, you’re probably craving to taste the best food the world has to offer. Once international travel becomes possible again, book a ticket to Iran with us and we’ll make sure to include Vakil-o-Tojjar Restaurant as one of your gastronomic pit stops. […]

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    Happy Hour​ with Saffron & More: Persian-Inspired Cocktails Masterclass @ EBS Sydney

    Happy Hour​ with Saffron & More: Persian-Inspired Cocktails Masterclass @ EBS Sydney

    Another milestone unlocked for us here at Saffron and More as we were recently invited by the Sydney European Bartender School to lead a Persian cocktail masterclass featuring our premium Iranian ingredients. Attended by mixologists from all over Sydney as well as lover-of-everything-Persian and foodie extraordinaire Franz Scheurer, great flavours flowed with 8 Persian-inspired cocktails […]

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    Iran Tourism: The Snow-Capped Mountain Ranges of Zagros and Alborz

    Iran Tourism: The Snow-Capped Mountain Ranges of Zagros and Alborz

    When one mentions Iran, the first images that come to mind are expansive sun-scorched deserts 🏜️ a warm Middle Eastern paradise. But did you know that Iran is a country that is blessed with four seasons and from the third week of December to the third week of March, many of its beautiful mountain ranges […]

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    The Red Village of Abyaneh

    The Red Village of Abyaneh

    We’ve all heard of the expression ‘paint the town red.’ Well, Iran’s historic village of Abyaneh is the literal embodiment of this phrase. One of Iran’s oldest villages, it features astonishing red houses and other structures made from the area’s iron oxide-rich soil. The Jameh Mosque which was built in the 11th century is arguably […]

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    The 4S Test to Buying the Best Saffron Threads

    The 4S Test to Buying the Best Saffron Threads

    As Saffron Threads find their way into more kitchens, it’s key to remember one important thing: Not all Saffrons are created equal. How do you distinguish the cream of the crop from low quality ones? Use the 4S Test: See: Top-quality saffron threads are dark red that may have a tiny yellowish tail while low-quality […]

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    Hormuz Red Beach: Iran’s Unique Coastal Paradise

    Hormuz Red Beach: Iran’s Unique Coastal Paradise

    One of the misconceptions people have about Iran is it’s all about deserts and sand dunes when in fact, it’s teeming with rich and diverse natural sceneries. A great example of which is the Hormuz Red Beach in the Hormozgan Province in the south of Iran. Yep, you heard that right — an Insta-worthy red […]

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    The 4S Test to Buying the Best Saffron Threads

    The 4S Test to Buying the Best Saffron Threads

    As Saffron Threads find their way into more kitchens, it’s key to remember one important thing: Not all Saffrons are created equal. How do you distinguish the cream of the crop from low quality ones? Use the 4S Test: See: Top-quality saffron threads are dark red that may have a tiny yellowish tail while low-quality […]

    Read more
     
    Got Saffron Milk? Not Your Ordinary Dairy Delicacy

    Got Saffron Milk? Not Your Ordinary Dairy Delicacy

    Love milk? Dairy or non-dairy as it is, milk is already nutritious and considered as a superfood. But why not supercharge your glass of favourite milk by adding a pinch of saffron powder and making your own Saffron Milk? Also known as Kesar Doodh in India, saffron milk is known for its health benefits such […]

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    Persian Stuffed Dates: A Delicious Dream Within A Delicious Dream

    Persian Stuffed Dates: A Delicious Dream Within A Delicious Dream

    Are you experiencing a snacking rut and getting tired of the same nibbles day in and day out? Here’s something to add to your snacking repertoire — Stuffed Dates from Saffron and More. It’s like a delicious dream within a delicious dream with plump Persian Dates stuffed with earthy and crunchy Pistachios and Almonds. It’s […]

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    Ready Your Happy Food Dance for This Persian Rice Pie

    Ready Your Happy Food Dance for This Persian Rice Pie

    Drool alert! Did anyone say #PersianRicePie? Check out this delicious Persian Style Rice Pie from our good friend Chef Franz Scheurer. Fluffy rice is stir-fried with saffron, barberries, pomegranate juice, raisins, almonds, coriander, cumin, chopped apricots and a pinch of chilli. For extra richness, add a dollop of creamy butter. Fill puff pastries of your […]

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    Satisfy Your Sweet Tooth without Guilt Using Date Syrup

    Satisfy Your Sweet Tooth without Guilt Using Date Syrup

    Sweet tooth? Then listen to this — #Didyouknow that aside from raw honey, pure and all-natural #datesyrup like the one available on #SaffronAndMore is a great alternative to refined sugar? It sits low on the glycemic index and has lower fructose content versus other natural sweeteners. It’s also a nutrient powerhouse and is packed with […]

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    The World’s Love Affair with Pistachios is as Old as Time!

    The World’s Love Affair with Pistachios is as Old as Time!

    #NuttyFact: When we talk about the world’s love long-standing love affair with pistachios, we often think of the Middle East. But #didyouknow that the pistachio craze was already a global phenomenon since hundreds of years ago? Here’s a great example: In ancient Rome, a cookbook that was compiled in the 1st century A.D. — yep, […]

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    Is Saffron Rock Candy the Sweet Secret of Ancient Persian Medicine?

    Is Saffron Rock Candy the Sweet Secret of Ancient Persian Medicine?

    Fun Fact Alert — Almost all of us grew up loving candies. But #didyouknow that in Iran, a particular type of candy isn’t only enjoyed as a sweet treat or used as a beverage sweetener but also plays an important role in traditional Persian medicine as well? #RockCandy a.k.a. Nabat, is said to have a […]

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    Fun Fact: In Korea, The Sound of Cracking Pistachios Drive Evil Spirits Away

    Fun Fact: In Korea, The Sound of Cracking Pistachios Drive Evil Spirits Away

    FunFact Alert: Here’s stating the nutty obvious — the world loves pistachios! In many cultures, pistachios are a part of many rituals and celebrations. Here’s something interesting — in Korea, during the celebration of the Full Moon Day or “Daeboreum” friends and families gather together to eat pistachios. The Koreans believe that the sounds made […]

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