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PERSIA ON YOUR PLATE

Bring zest and vivacity to your culinary
creations with our premium Persian delicacies

Are you a chef or a maker?

Our Story

Once Upon a Field

Hi, I’m Parya Zaghand.

While I think of myself as an Aussie, I’m also proud as punch of my Iranian heritage. So much so, in 2013, I created a business built around the mouth-watering delicacies of Persia; bringing you flavours of the real Iran. I wanted to create a space at the table for the golden-petaled spice: Persian Saffron.

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Our Philosophy

Strengthen, support and share

Food is the pivot point of Persian culture; essential to everything we do, say or think. We keep stories alive to connect you to the cultural and culinary history of the cuisine and illustrate how these magnificent ingredients are used in different parts of Persia. From how cumin seeds are picked, and pomegranates are de-seeded to the Samovar-specific way of brewing Black Persian Tea. Then it’s your turn to weave these colours, flavours, crunch and munch into your food creations.

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Persian Fare and Food Culture

In Persia, food is life

Food is the feather in the cap of Persian hospitality; sharing your bounty is an essential Iranian belief. During breakfast, we debate what’s for lunch, and at lunch, we make plans for dinner. Food in Iran is anything but ordinary; every ingredient combines to create something spectacular. Spicy, but never hot, fragrant, flavourful, complex and textural.

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Product Range

Amplify your culinary concept, garnish up a storm, add some intense colour, elevate your senses and experiment with our exotic ingredients. Enhance complexity and balance, and tell stories through your food creations. Whether you’re buying bulk, you’re a chef or a serious home cook – browse our Persian products to top up on your favourite staple or try something new.

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    Dried Fruits

    Dried Fruits

    Barberries burst with a terrific tart taste. Chewy, sun-dried Figs bring sweet, savoury and caramel. Whole or powdered Dried Limes add a complex, citrus, tang.
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    Edible Flowers

    Edible Flowers

    Handpicked, pesticide-free and organically grown Rose petals, buds, powder and double-distilled Rose water. Add these magic ingredients to desserts or drinks.
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    Liquids

    Liquids

    Pour, drizzle and drink. Add depth with Date Vinegar, relax and refresh with Saffron Teas. Tip a touch of fruity flavour with Date Syrup and energise aroma with Rose Water.
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    Nuts

    Nuts

    The king of nuts; mix these vibrant, sun-dried kernels with berries and figs or garnish for festive green. Iran is the world’s #1 Pistachio producer.
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    Saffron

    Saffron

    Prima Donna of the Persian spice pantry, Saffron comes from the purple Crocus Sativus flower. Farm fresh and traceable from paddock to plate, play with its endless applications.
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    Sweets

    Sweets

    Dip a stick of Saffron-infused Persian Rock Candy to add colour, aroma and flavour to tea or cocktails. Hand-spun, Persian Fairy Floss, melts-in-your-mouth, without the saccharine sweet.

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Choose your flavour adventure

Our rainbow range of ingredients will colour your creations and make aromas and textures shine. Add dimension to your dishes by using saffron, barberries, rose products, dates or pistachios. Elevate your offerings and give your guests Persia on a plate with these extraordinary ingredients.

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Recipes

Nourish your body and soul with delicious dishes, a bounty of sides and a bowl of fresh fruits or nuts piled impossibly high like Persians do it. Rich in history, stories, contrasting landscapes and diverse climates, customs and culture, Persia is a melting pot of ingredients, flavours and cooking methods. Create a sweet Faloudeh (frozen noodles immersed in Rose Water syrup, topped with lime juice and sour cherry jam) or Tahchin(Saffron layered rice cake) from scratch, and invite your favourites to share a real Persian feast.

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    Honey and Saffron Liquor Recipe

    Honey and Saffron Liquor Recipe

    Ingredients Honey, 1 cup Vanilla bean, half, finely chopped Cinnamon stick, 1 Freshly grated nutmeg, 1/4 teaspoon Saffron threads, small pinch Lemon zest, 3 strips white pith removed Vodka, 3 cups Method Put the honey, 125 ml (1/2 cup) water, the vanilla bean, cinnamon stick, peppercorns, nutmeg and saffron in a saucepan and bring just […]

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    Thandai Recipe

    Thandai Recipe

    Ingredients ⅓ cup raw whole almonds 3 tbsp. melon seeds (from ½ cantaloupe) 3 tbsp. poppy seeds 2 tbsp. raw cashew halves 1½ tbsp. raw shelled pistachios 4 cups whole milk 1½ cups sugar 1 tsp. fennel seeds 10 black peppercorns 10 green cardamom pods 1 1″ stick cinnamon, broken into pieces few strands of […]

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    Pineapple Saffron Martini Recipe

    Pineapple Saffron Martini Recipe

    Ingredients 1.5 oz premium vodka 2.5 oz pineapple juice (freshly extracted, or you can blend fresh pineapple in a blender and strain) 1 oz saffron syrup 0.75 oz lemon juice Method Combine 2 cups sugar and 2 cups water in a saucepan. Heat over low heat until sugar is dissolved. Add about 1/16 teaspoon of […]

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    Persian Love Tea Recipe

    Persian Love Tea Recipe

    About In the East, Saffron was generally used to treat light to moderate depression; it has a reputation for bringing cheerfulness and wisdom. Saffron is known to be useful for treating anxiety, depression, weight loss, improving eyesight (fighting macular degeneration of the eyes) & and improving sex drive for men and women as it’s an […]

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    Whole Snapper with Walnut, Coriander and Barberry Recipe

    Whole Snapper with Walnut, Coriander and Barberry Recipe

    Ingredients Walnut, Coriander and Barberry stuffing 1 tablespoon oil (e.g. canola, soy, grape seed) 1 onion, finely diced 2 cloves garlic, minced 1 teaspoon turmeric 1 bunch coriander, finely chopped ½ cup dried barberries ½ cup walnuts 2 tablespoons tamarind paste Snapper 1 snapper, cleaned 3-4 tablespoons oil (e.g. canola, soy, grape seed) 1 teaspoon […]

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    Apple and Saffron Tea Cake Recipe

    Apple and Saffron Tea Cake Recipe

    Ingredients 75 g unsalted butter, softened 1 cup caster sugar 3 eggs 2/3 cup milk 1 tsp vanilla extract 1/4 tsp saffron, soaked in 2 tbsp milk 2 cups self-raising flour, sifted 3 Granny Smith apples, peepled, cored, cut into wedges 1/4 cup brown sugar 1/2 tsp ground cinnamon Pouring cream, to serve Method Preheat […]

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    Trout with Orange Saffron Sauce Recipe

    Trout with Orange Saffron Sauce Recipe

    Ingredients 1/2 cup white wine 1/2 cup orange juice A healthy pinch of saffron, crumbled A healthy pinch of sugar 1 shallot, minced Salt 2 tablespoons unsalted butter 1 1/2 pounds tender greens, such as spinach 5 tablespoons unsalted butter or vegetable oil, divided 3 tablespoons of water Grated zest of an orange Salt to […]

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    Persian Herb Omelette with Shirazi Salad Recipe

    Persian Herb Omelette with Shirazi Salad Recipe

    Meet the gorgeous looking #persian #frittata sooo easy and quick to make with loads of green herbs in this versatile omelette🍳#parsley #coriander #shallots #whipped eggs #walnut #barberry #KookooSabzi is excellent eaten any time of  the day!  Yummy and easy to serve, check out the recipe on the last shot. Happy #baking #cooking folks. Ingredients Persian […]

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    Saffron and Almond Brittle (Sohan) Recipe

    Saffron and Almond Brittle (Sohan) Recipe

    Ingredients 3 tsp rosewater pinch of saffron threads 125 g unsalted butter ¼ cup pouring cream 1 cup caster sugar 115 g liquid glucose 2 tbsp slivered almonds Chopped pistachios and dried barberries* to decorate Method For this recipe, you’ll need a sugar thermometer. Combine rosewater and saffron in a small bowl. Grease and line […]

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    Persian Cupcake Cake Yazdi

    Persian Cupcake Cake Yazdi

    Treat yourself to a gastronomic journey to Iran with every bite of this Persian delicacy! Taking its name after the city of Yazd, the capital of Yazd province in Central Iran, it’s a cupcake that keeps you salivating for more with its rich saffron flavor, sweet note of vanilla, fragrant rose water, and crunchy pistachio […]

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    Saffron Cardamom Ice-Cream Recipe

    Saffron Cardamom Ice-Cream Recipe

    Ingredients 1 cup whole milk 1 cup heavy cream 1/4 teaspoon saffron threads 4 whole large egg yolks 1/4 cup + 2 tablespoons granulated sugar 1 teaspoon ground cardamom 1/2 cup shelled pistachios Method Combine milk, cream, and saffron in a small saucepan. Bring to mixture just to a rolling boil. Remove from the heat […]

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    Saffron Pear and Chocolate Tart Recipe

    Saffron Pear and Chocolate Tart Recipe

    Ingredients 1 cup caster sugar pinch (generous) of saffron 1 tbsp lemon juice 3 pears (preferably beurre bosc), peeled, halved, cored 200 ml thickened cream 10 star anise 350 g milk chocolate, broken into small pieces 2 tbsp brandy icing sugar, to dust Pastry: 230 g plain flour 2 tbsp caster sugar 110 g unsalted […]

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Inspiration

Wherever you look, Persia is a mix of past, present and future. Experience the bustling bazaars and see the changing colours of the folded ochre mountains, the purple pop of saffron fields and minaret-silhouetted skylines. Everywhere you go, you’ll encounter warm, welcoming faces; feasting in a restaurant, walking the dynamic streets or admiring the ornate ceilings in a mosque. Smells of spices and baking bread lie thick in the air, while girls giggle, sing and weave. Iran is safe, friendly and warm; sharing tea in a Persian home is “Hospitality” defined. It’s an all-sensory experience set to a soundscape of awakening prayer calls, rattling teacups and bubbling water-pipes. Go where life is alive!

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    Iran – A different Point of View

    Iran – A different Point of View

    By Franz Scheurer The first time I went to Iran was to photograph the saffron and barberry harvests and I loved the place so much I went back… and I will be going back, again. Iran, portrayed as the baddie by western propaganda is nothing like it’s painted by malice and jealousy. What the west […]

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    Fun Fact: In Persia, Babies Are Rolled in Rose Petals

    Fun Fact: In Persia, Babies Are Rolled in Rose Petals

    Did you know fun fact in Persia it’s a 400 year old tradition to roll newborns in their first spring of their life in freshly-cut rose petals to prevent disease, improve their lungs and respiratory system and bring freshness and happiness to their lives 👶💪  Their mother, grandmother, and aunties pick lots of fresh and […]

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    10 Must-See Sites of Iran’s Historical Architecture

    10 Must-See Sites of Iran’s Historical Architecture

    By Jessica Stewart Persian Architecture Bursting with rich history, Iran’s architecture helps weave a tale of the country’s long, Persian culture. Decorative tile work and ingenious feats of engineering are hallmarks of Persian architecture throughout the centuries. And with twenty UNESCO World Heritage Sites, there is no shortage of monuments to visit. From elaborate mosques to […]

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    Ta’rof: The Dance of Honour Understanding Iranian Culture

    Ta’rof: The Dance of Honour Understanding Iranian Culture

    By Neil from Commisceo-Global First – How do we pronounce Ta’rof? Before getting into the cultural nitty gritty, lets first get the pronunciation right. If you’re British say “ta” (as in thanks) followed by “roff”. If you’re American, say “tar” as in the black gooey stuff, followed by “off” as in ‘get off’. If you’re […]

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    How to Bloom Saffron

    How to Bloom Saffron

    by Shadi at Unicorns in the Kitchen Learn how to bloom saffron once and forever. This technique is a no-fail and has been in Persian families for the longest time! There is so much you can do with bloomed saffron! This beautiful mystic spice is the star of many Persian dishes, and I’m going to […]

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    Iran – A different Point of View

    Iran – A different Point of View

    By Franz Scheurer The first time I went to Iran was to photograph the saffron and barberry harvests and I loved the place so much I went back… and I will be going back, again. Iran, portrayed as the baddie by western propaganda is nothing like it’s painted by malice and jealousy. What the west […]

    Read more
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    Barberries: Healing the World for More than 2,500 Years

    Barberries: Healing the World for More than 2,500 Years

    Fun Fact Alert – Compared to its close cousin the cranberry, #Barberry is just starting to find its place in the pantries of home cooks around the world. But did you know that barberries have been valued for more than 2,500 years for their medicinal properties? In fact, it’s recognized as one of the most […]

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    Nutty Versatility Using Pistachio Powder

    Nutty Versatility Using Pistachio Powder

    Is your dish begging for an extra nutty flavour? Look no further beyond the #PistachioPowder from #SaffronAndMore! A shoo-in addition to your pantry after your first try, it’s a pinch-ready, versatile ingredient that can elevate any recipe with its distinctive #Iranian pistachio taste. Use it as a breading for fried protein such as fish and […]

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    Make Life Extra Sweet with Dried Persian Wild Baby Figs

    Make Life Extra Sweet with Dried Persian Wild Baby Figs

    If you want to add a more complex and sophisticated type of sweetness to your dishes, desserts, and beverages, look no further beyond Dried Persian Wild Baby Figs! Often called the “Fruit of the Gods,” its layers of nectar, caramel, and savoury flavour notes are wrapped in a crunchy shell with a melt-in-your-mouth satiny texture […]

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    Dried Barberry: The Red Jewels of Persian Cooking

    Dried Barberry: The Red Jewels of Persian Cooking

    Glam up classic dishes and create new zesty recipes with authentic Iranian #DriedBarberry from #SaffronAndMore! Considered as the red jewels of Iranian cuisine, these edible rubies add a nice zing of sourness, tartness, and tanginess, giving any food a new flavour dimension. Add dried barberry to liven up your chicken stuffing or bejewel your cheese […]

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    Fun Fact: Queen of Sheba’s Pistachio Greed

    Fun Fact: Queen of Sheba’s Pistachio Greed

    Fun Fact Alert! Have you ever opened a bag of #pistachio nuts and before you know it, you’re down to the last piece? We can’t blame you! There’s something about pistachios that’s deliciously addicting that even royalties can’t resist. Case in point — did you know that the Queen of Sheba (present-day Yemen), the monarch […]

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    Did You Know: Fig, the Most Mentioned Fruit in Religious Scriptures

    Did You Know: Fig, the Most Mentioned Fruit in Religious Scriptures

    Here’s today’s delicious serving of Fun Fact — did you know that fig is one of the most referenced trees in many religious scriptures and one of the most frequently used fruits in a number of religious rituals around the world? Here’s one that’s really interesting: In the book The Art of Persian Cooking, Forough […]

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    From Then Till Now, Rose Dust Continue to Heal

    From Then Till Now, Rose Dust Continue to Heal

    Fun Fact Alert! Did you know that the use of rose powder on cosmetic products traces its roots to ancient Ayurvedic Medicine? It is said that roses play a starring role in ayurvedic beauty routines because they help in the normal functioning of the brajaka pitta, a sub-dosha that controls the skin’s biochemical processes. Skincare […]

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    Fun Fact: Cleopatra’s Love Affair with Saffron Threads

    Fun Fact: Cleopatra’s Love Affair with Saffron Threads

    Fun Fact Time! #didyouknow that in the ancient times saffron threads were scattered across beds and mixed into hot teas as a cure for melancholy? It was stuffed into pillows to treat hangovers! Rumour has it that even Cleopatra is said to bathe in saffron infused milk. It still is being used widely in China […]

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