PERSIA ON YOUR PLATE

Bring zest and vivacity to your culinary
creations with our premium Persian delicacies

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Our Story

Once Upon a Field

Hi, I’m Parya Zaghand.

While I think of myself as an Aussie, I’m also proud as punch of my Iranian heritage. So much so, in 2013, I created a business built around the mouth-watering delicacies of Persia; bringing you flavours of the real Iran. I wanted to create a space at the table for the golden-petaled spice: Persian Saffron.

Our Philosophy

Strengthen, support and share

Food is the pivot point of Persian culture; essential to everything we do, say or think. We keep stories alive to connect you to the cultural and culinary history of the cuisine and illustrate how these magnificent ingredients are used in different parts of Persia. From how cumin seeds are picked, and pomegranates are de-seeded to the Samovar-specific way of brewing Black Persian Tea. Then it’s your turn to weave these colours, flavours, crunch and munch into your food creations.

Persian Fare and Food Culture

In Persia, food is life

Food is the feather in the cap of Persian hospitality; sharing your bounty is an essential Iranian belief. During breakfast, we debate what’s for lunch, and at lunch, we make plans for dinner. Food in Iran is anything but ordinary; every ingredient combines to create something spectacular. Spicy, but never hot, fragrant, flavourful, complex and textural.

Product Range

Amplify your culinary concept, garnish up a storm, add some intense colour, elevate your senses and experiment with our exotic ingredients. Enhance complexity and balance, and tell stories through your food creations. Whether you’re buying bulk, you’re a chef or a serious home cook – browse our Persian products to top up on your favourite staple or try something new.

Dried Fruits

Barberries burst with a terrific tart taste. Chewy, sun-dried Figs bring sweet, savoury and caramel. Whole or powdered Dried Limes add a complex, citrus, tang.
Edible Flowers

Handpicked, pesticide-free and organically grown Rose petals, buds, powder and double-distilled Rose water. Add these magic ingredients to desserts or drinks.
Liquids

Pour, drizzle and drink. Add depth with Date Vinegar, relax and refresh with Saffron Teas. Tip a touch of fruity flavour with Date Syrup and energise aroma with Rose Water.
Nuts

The king of nuts; mix these vibrant, sun-dried kernels with berries and figs or garnish for festive green. Iran is the world’s #1 Pistachio producer.
Saffron

Prima Donna of the Persian spice pantry, Saffron comes from the purple Crocus Sativus flower. Farm fresh and traceable from paddock to plate, play with its endless applications.
Saffron Teas

In Iran, the kettle is constantly on; through morning prayers, lazy lunches and long nighttime chats. Relax and refresh with this warming, welcome cup.
Salts

The world's most exotic salt with unmatched health benefits. Use them to support hydration. In the kitchen, use them to add a jewel-like finish to your creations.
Sweets

Dip a stick of Saffron-infused Persian Rock Candy to add colour, aroma and flavour to tea or cocktails. Hand-spun, Persian Fairy Floss, melts-in-your-mouth, without the saccharine sweet.

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Choose your flavour adventure

Our rainbow range of ingredients will colour your creations and make aromas and textures shine. Add dimension to your dishes by using saffron, barberries, rose products, dates or pistachios. Elevate your offerings and give your guests Persia on a plate with these extraordinary ingredients.

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Corporate Festive Hampers
$59.00 – $119.00
Experience the best delicacies Persian cuisine has to offer. Big Persian flavours in small and large hamper boxes!

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Date Paste
$25.00 – $143.00
A blend of four kinds of Persian dates, this rich purée is 100% pure and won’t crystalise. Spoon and spread for fruity flavour.

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Date Syrup
$18.00 – $250.00
A blend of four kinds of Persian dates, this treacle is 100% pure and won’t crystalise. Drizzle and pour for fruity flavour.

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Date Vinegar
$20.00 – $195.00
Beautifully balanced, this rich condiment is made from a blend of four kinds of Persian dates. Add depth; sweet caramel acidity cuts through fat.

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Dried Barberry
$22.50 – $14,000.00
The jewels of Iranian cuisine; add tart and tang. Scatter these versatile red rubies on salads, yoghurt and in sweet or savoury dishes.

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Dried Lime
$16.50 – $109.83
These essential ingredients counteract and complement warm spices. Whole or powdered – add a complex acidic kick to enhance savoury dishes, stews and soup.

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Dried Lime Powder
$20.00 – $115.00
Powerful when powdered, this musky marvel counteracts and complements warm spices. Add a complex acidic kick to enhance savoury dishes, stews and soup.

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Dried Persian Wild Baby Figs
$16.50 – $415.00
Sun-dried, full-flavoured beauties that bring a sweet, savoury and nectar-like taste. Figgy good in baking, with cheese or chocolate-dipped. Make jam or rum-drunk.

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Hampers
$69.00 – $180.00
Experience the best delicacies Persian cuisine has to offer. Big Persian flavours in small and large hamper boxes!

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Kashmir
$25.00
Quality Saffron threads in a Persian heritage box.

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Orange Blossom Distillate
$45.00 – $162.00
This pure Persian tonic will tickle your senses. Elevate ice cream, make meringues sing and infuse in tea or gin.

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Paper Daisies
$22.00 – $218.00
These simple beauties open with sunrise and close with sunset and before storms. Use them to adorn dishes, in craft creations or infuse in tea for a woody sip.

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Persia
$65.00
The name says it all. This hand made box and what comes in it will raise some eyebrows!

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Persian Blue Salt (Granulated)
$25.00
Born 260 million years beneath ancient mountains, this sapphire salt turns everyday cooking into a small act of magic. One grain, and your table feels a world away.

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Persian Blue Salt (Rocks)
$54.00
Rare sapphire crystals rich in 84 minerals, with a clean, low-sodium finish. Grate over fine meats, seafood or desserts, or use as a striking natural garnish.

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Pink Fairy Floss
$22.95 – $205.28
Premium, hand-spun Persian Fairy Floss melts-in-your-mouth. Not too sweet, it’s made with natural flavour and colour. Take drinks and desserts to the next level.

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Pistachio Paste
$69.00
A vibrant green nut butter. Our sun-dried kernels are 100% pure Pistachio; no sugar or additives. Put in ice cream or spread on bread.

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Pistachio Powder
$27.50 – $920.00
Ground from sun-dried kernels; choose coarse or fine. Add to sweet and savoury dishes for considerable colour; it’s a lean, green flavour machine.

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Pomegranate Flower
$24.00 – $120.00
This radiant ruby flower represents beauty, power and eternal life. Crush the petals and buds to garnish with the fiery red flakes or infuse in tea for an exotic brew.

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Sale!

Rainbow Starter Kit
$179.00 – $332.50
Open the gastronomic gateway of amazing Persian flavours for your diners and customers with Saffron & More’s Rainbow Starter Pack.

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Sale!

Rose Buds
$10.00 – $496.80
These blooming lovely, pesticide-free buds bring colour, aroma, flavour and texture. Put in sweet and savoury dishes, cheese platters or infuse in tea.

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Rose Dust (Powder)
$25.00 – $135.00
This pesticide-free dust delivers on colour, aroma, flavour and texture. Place in sweet and savoury dishes, cheese platters or floral flavour syrups and sauces.

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Rose Petals
$25.00 – $223.50
These pesticide-free petals pack a punch of colour, aroma, flavour and texture. Add to sweet and savoury dishes, cheese platters or infuse in tea.

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Rose Water
$50.00 – $190.00
This premium, double-distilled rosy H2O has a superior scent made from organically-grown Persian roses. Add a dash to refresh and elevate the aroma.

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Saffron and Wild Thyme Teas
$24.00 – $1,169.55
An exotic combination of Persian Wild thyme picked from the mountains of Iran and the aromatic red gold Saffron. Combat Cold & Flus and congestions! A powerful culinary and medicinal magic.

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Saffron Powder (ground saffron)
$49.95
Add this Persian staple to rice, broths and stews, infuse in tea or oil. Grade-A, 100% organic, use for depth, colour, aroma and flavour.

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Saffron Rock Candy
$15.00 – $125.00
Infused with grade-A, 100% pure organic Saffron. Dip this stick of crystallised sugar to sweeten tea or cocktails. Add depth, colour, aroma and flavour.

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Saffron Threads
$10.50 – $1,500.00
This standout, Grade-A, 100% organic, red gold has the highest aroma and colour-point. Add to rice and broths or infuse in tea, oil or spirits.

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Saffron, Rose, and Black Teas
$24.00 – $1,169.00
Being from the land of saffron and rose, it’s hard for us Persians to leave tea to be just plain. Celebrate your drink ritual, relive daily fatigue and refresh with this aromatic and floral Tea blend.

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Saffron, Rose, and Cardamom Teas
$24.00 – $1,169.55
This is more than a drink, it’s a way of living. All you need is a nice teapot and your ready-to-relax self; Voila! Welcome to the land of the exotic flavours.

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Sample Kit
$79.95
The most magical flavours from all corners of Persia in one captivating culinary collection, Saffron & More’s Sample Rainbow Kit.

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Slivered Pistachio
$27.50 – $1,040.00
Beautiful bright green shards. Sun-dried and lightly roasted, our kernels are then colour-sorted and slivered. Put in salads, pastry or rice dishes.

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Stuffed Dates
$14.38 – $15.00
Plump Persian dates, filled with premium Persian pistachios and almonds. No added sugar, they’re 100% fruit and nuts. For cheese platters or a snack.

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Termeh
$80.00
Handwoven Termeh, a soft and elegant cloth made of silk wool featuring Premium Persian Golden threads of Saffron

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The Summer/Winter Pillow
$65.00
These pillow ranges might just be the most adorable saffron packaging you have ever seen!

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Valentine’s Cocktail Bundle
$45.00
Saffron and More is here to make your February 14 (and beyond!) extra cheery with this Valentine’s Day Cocktail Bundle.

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Vanilla Fairy Floss
$15.00 – $156.00
Premium, hand-spun Persian Fairy Floss melts-in-your-mouth. Not too sweet, it’s made with natural flavour and colour. Take drinks and desserts to the next level.

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Recipes

Nourish your body and soul with delicious dishes, a bounty of sides and a bowl of fresh fruits or nuts piled impossibly high like Persians do it. Rich in history, stories, contrasting landscapes and diverse climates, customs and culture, Persia is a melting pot of ingredients, flavours and cooking methods. Create a sweet Faloudeh (frozen noodles immersed in Rose Water syrup, topped with lime juice and sour cherry jam) or Tahchin(Saffron layered rice cake) from scratch, and invite your favourites to share a real Persian feast.

Drinks

How to Bloom Saffron

by Shadi at Unicorns in the Kitchen Learn how to bloom saffron once and forever. This technique is a no-fail and has been in Persian families for the longest time! There is so much you can do with bloomed saffron! This beautiful mystic spice is the star of many Persian dishes, and I’m going to […]

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Drinks

Mango Lassi with Saffron Recipe

Ingredients 1½ cups fresh mango 1 cup natural plain yoghurt Generous pinch of ground cardamom 6 saffron threads 4-6 ice cubes Method Blend until smooth.Enjoy chilled! Image credit: Valeria Necchio Source: Life Love Food

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Drinks

Saffron and Cinnamon Daisy Recipe

Ingredients 50 ml Belvedere Vodka 25 ml saffron and Cinnamon syrup 25 ml lemon juice. Dash Premium triple Sec Dash Egg white Method Dry shake all ingredients to emulsify the egg white and create a foam. Add ice and shake until very cold. Fine shake into a chilled Martini glass. Garnish with a sprinkle of […]

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Drinks

Saffron Infused Gin Recipe

Method Take a few strands of saffron and add to a cup of gin. Use a classic gin like Plymouth or Beefeater. Let sit for about an hour or to taste. Since the strands will still be red, you could reuse in another batch. Strain and put in a bottle. Make a gin and tonic. […]

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Main Meals

Galinhada Mineira Brazilian Saffron Rice with Chicken and Vegetables Recipe

Ingredients 1kg boneless skinless chicken thighs 1 teaspoon salt Black ground pepper to taste 1 teaspoon garlic powder 1/2 teaspoon ground cumin 2-3 tablespoons vegetable oil 1 small white onion, small diced 1 large green bell pepper, small diced 2 cloves garlic, minced 2 cups parboiled rice 1/2 cup white wine 3-1/2 cups chicken broth […]

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Main Meals

Saffron Chicken Recipe

Ingredients Greek or plain yogurt Saffron threads, crushed 1 garlic clove, minced 4 skinless, boneless chicken breast halves Method Preheat broiler. Combine 1 1/2 cups yogurt, 1/2 teaspoon salt, 1/8 teaspoon pepper, a pinch of saffron, and garlic in a large bowl. Add chicken, tossing to coat. Let stand at room temperature for 15 minutes. […]

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Main Meals

Saffron Citrus Chilli Fish Recipe

Ingredients 1 pinch saffron threads 1 tbsp warm water 2 limes 1 orange 1 lemon 2 tbsp extra virgin olive oil, plus extra to serve 1 brown onion, finely chopped 1 zucchini, finely chopped 2 tbsp sweet chilli sauce 1 tbsp caster sugar 250 ml (1 cup) fish stock 50 g (⅓ cup) plain four […]

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Main Meals

Mussel with Saffron and Mustard Recipe

Ingredients 12 tablespoons unsalted butter 1/2 cup minced shallots 1 head garlic, cloves peeled and minced 1 tablespoon plus 1 teaspoon minced thyme 1/2 teaspoon kosher salt 1/4 teaspoon freshly ground white pepper 1/4 cup Dijon mustard 2 cups dry white wine 4 pinches of saffron threads 4 pounds small mussels 1/2 cup plus 2 […]

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Sweets

Barberry Jam Recipe

Raspberry Jam, Strawberry Jam, Blueberry Jam — berries are a staple in the pantry of home cooks who like making their own jams. But what if you’re craving for a jazzed up jam that is outside of your usual? You’ve just found the recipe you’re looking for: #Barberry Jam! Iranian dried barberry which you can […]

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Sweets

Pistachio Walnut & Fig Cookies Recipe

Ditch your usual chocolate chip cookies (at least for now) and try this Pistachio, Walnut and Fig Cookies courtesy of epicurean master Franz Scheurer! #DriedPersianWildBaby Figs gives the recipe multi-layers of sweetness with flavours of nectar, caramel and even some savoury notes. The #PistachioPaste adds rich nutty and buttery flavours that will delight the palate. […]

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Sweets

Saffron and Almond Brittle (Sohan) Recipe

Ingredients 3 tsp rosewater pinch of saffron threads 125 g unsalted butter ¼ cup pouring cream 1 cup caster sugar 115 g liquid glucose 2 tbsp slivered almonds Chopped pistachios and dried barberries* to decorate Method For this recipe, you’ll need a sugar thermometer. Combine rosewater and saffron in a small bowl. Grease and line […]

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Sweets

How to Bloom Saffron

by Shadi at Unicorns in the Kitchen Learn how to bloom saffron once and forever. This technique is a no-fail and has been in Persian families for the longest time! There is so much you can do with bloomed saffron! This beautiful mystic spice is the star of many Persian dishes, and I’m going to […]

Read more

Inspiration

Wherever you look, Persia is a mix of past, present and future. Experience the bustling bazaars and see the changing colours of the folded ochre mountains, the purple pop of saffron fields and minaret-silhouetted skylines. Everywhere you go, you’ll encounter warm, welcoming faces; feasting in a restaurant, walking the dynamic streets or admiring the ornate ceilings in a mosque. Smells of spices and baking bread lie thick in the air, while girls giggle, sing and weave. Iran is safe, friendly and warm; sharing tea in a Persian home is “Hospitality” defined. It’s an all-sensory experience set to a soundscape of awakening prayer calls, rattling teacups and bubbling water-pipes. Go where life is alive!

Architecture

Iran – A different Point of View

By Franz Scheurer The first time I went to Iran was to photograph the saffron and barberry harvests and I loved the place so much I went back… and I will be going back, again. Iran, portrayed as the baddie by western propaganda is nothing like it’s painted by malice and jealousy. What the west […]

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Culture

Persian Fashion: Beautiful Through the Fabric of Time

A rich heritage told with every thread — this is how one can describe the ornate fashion of Iran. As colourful as they are historic, as vibrant as they are diverse, and as distinct as they are relatable, Persian fashion is one that has inspired the most epic stories and awe-inspiring sceneries that weave through […]

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Culture

Persian Rugs: Centuries-Old Woven Masterpieces of Creativity and Workmanship

It’s almost impossible to walk around bazaars and markets in Iran without coming across a store that sells beautiful Persian rugs. These ornately woven masterpieces are a favourite among homemakers and professional interior designers because of their quality and the attention to detail that goes into them. Persian carpets also represent the rich heritage of […]

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Culture

Persian Breakfast: A Sneak Peek Into the Yummy Start of Every Iranian’s Day

Iranians take breakfast seriously… like seriously! It’s not uncommon to see Iranians enjoying a hearty combination of cheeses, Persian bread and omelette, lentil stew called Adasi, fresh veggies and herbs, a variety of jams, nuts and freshly brewed tea to start their day. All these in one seating! Burp! Now that’s what we call a […]

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Culture

A Delicious Intersection of Food, Architecture and History at Vakil-o-Tojjar Restaurant

Is the wanderlust in you itching to explore? Aside from the sights and sounds, you’re probably craving to taste the best food the world has to offer. Once international travel becomes possible again, book a ticket to Iran with us and we’ll make sure to include Vakil-o-Tojjar Restaurant as one of your gastronomic pit stops. […]

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Important Events

Happy Hour with Saffron & More: Persian-Inspired Cocktails Masterclass @ EBS Sydney

Another milestone unlocked for us here at Saffron and More as we were recently invited by the Sydney European Bartender School to lead a Persian cocktail masterclass featuring our premium Iranian ingredients. Attended by mixologists from all over Sydney as well as lover-of-everything-Persian and foodie extraordinaire Franz Scheurer, great flavours flowed with 8 Persian-inspired cocktails […]

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Nature

Iran Tourism: The Snow-Capped Mountain Ranges of Zagros and Alborz

When one mentions Iran, the first images that come to mind are expansive sun-scorched deserts 🏜️ a warm Middle Eastern paradise. But did you know that Iran is a country that is blessed with four seasons and from the third week of December to the third week of March, many of its beautiful mountain ranges […]

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Nature

The Red Village of Abyaneh

We’ve all heard of the expression ‘paint the town red.’ Well, Iran’s historic village of Abyaneh is the literal embodiment of this phrase. One of Iran’s oldest villages, it features astonishing red houses and other structures made from the area’s iron oxide-rich soil. The Jameh Mosque which was built in the 11th century is arguably […]

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Nature

The 4S Test to Buying the Best Saffron Threads

As Saffron Threads find their way into more kitchens, it’s key to remember one important thing: Not all Saffrons are created equal. How do you distinguish the cream of the crop from low quality ones? Use the 4S Test: See: Top-quality saffron threads are dark red that may have a tiny yellowish tail while low-quality […]

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Nature

Hormuz Red Beach: Iran’s Unique Coastal Paradise

One of the misconceptions people have about Iran is it’s all about deserts and sand dunes when in fact, it’s teeming with rich and diverse natural sceneries. A great example of which is the Hormuz Red Beach in the Hormozgan Province in the south of Iran. Yep, you heard that right — an Insta-worthy red […]

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Product

The 4S Test to Buying the Best Saffron Threads

As Saffron Threads find their way into more kitchens, it’s key to remember one important thing: Not all Saffrons are created equal. How do you distinguish the cream of the crop from low quality ones? Use the 4S Test: See: Top-quality saffron threads are dark red that may have a tiny yellowish tail while low-quality […]

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Product

Got Saffron Milk? Not Your Ordinary Dairy Delicacy

Love milk? Dairy or non-dairy as it is, milk is already nutritious and considered as a superfood. But why not supercharge your glass of favourite milk by adding a pinch of saffron powder and making your own Saffron Milk? Also known as Kesar Doodh in India, saffron milk is known for its health benefits such […]

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Product

Persian Stuffed Dates: A Delicious Dream Within A Delicious Dream

Are you experiencing a snacking rut and getting tired of the same nibbles day in and day out? Here’s something to add to your snacking repertoire — Stuffed Dates from Saffron and More. It’s like a delicious dream within a delicious dream with plump Persian Dates stuffed with earthy and crunchy Pistachios and Almonds. It’s […]

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Product

Ready Your Happy Food Dance for This Persian Rice Pie

Drool alert! Did anyone say #PersianRicePie? Check out this delicious Persian Style Rice Pie from our good friend Chef Franz Scheurer. Fluffy rice is stir-fried with saffron, barberries, pomegranate juice, raisins, almonds, coriander, cumin, chopped apricots and a pinch of chilli. For extra richness, add a dollop of creamy butter. Fill puff pastries of your […]

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Trivia

Satisfy Your Sweet Tooth without Guilt Using Date Syrup

Sweet tooth? Then listen to this — #Didyouknow that aside from raw honey, pure and all-natural #datesyrup like the one available on #SaffronAndMore is a great alternative to refined sugar? It sits low on the glycemic index and has lower fructose content versus other natural sweeteners. It’s also a nutrient powerhouse and is packed with […]

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Trivia

The World’s Love Affair with Pistachios is as Old as Time!

#NuttyFact: When we talk about the world’s love long-standing love affair with pistachios, we often think of the Middle East. But #didyouknow that the pistachio craze was already a global phenomenon since hundreds of years ago? Here’s a great example: In ancient Rome, a cookbook that was compiled in the 1st century A.D. — yep, […]

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Trivia

Is Saffron Rock Candy the Sweet Secret of Ancient Persian Medicine?

Fun Fact Alert — Almost all of us grew up loving candies. But #didyouknow that in Iran, a particular type of candy isn’t only enjoyed as a sweet treat or used as a beverage sweetener but also plays an important role in traditional Persian medicine as well? #RockCandy a.k.a. Nabat, is said to have a […]

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Trivia

Fun Fact: In Korea, The Sound of Cracking Pistachios Drive Evil Spirits Away

FunFact Alert: Here’s stating the nutty obvious — the world loves pistachios! In many cultures, pistachios are a part of many rituals and celebrations. Here’s something interesting — in Korea, during the celebration of the Full Moon Day or “Daeboreum” friends and families gather together to eat pistachios. The Koreans believe that the sounds made […]

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