Bring zest and vivacity to your culinary creations with our premium Persian delicacies
Once Upon a Field
Hi, I’m Parya Zaghand.
While I think of myself as an Aussie, I’m also proud as punch of my Iranian heritage. So much so, in 2013, I created a business built around the mouth-watering delicacies of Persia; bringing you flavours of the real Iran. I wanted to create a space at the table for the golden-petaled spice: Persian Saffron.
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Strengthen, support and share
Food is the pivot point of Persian culture; essential to everything we do, say or think. We keep stories alive to connect you to the cultural and culinary history of the cuisine and illustrate how these magnificent ingredients are used in different parts of Persia. From how cumin seeds are picked, and pomegranates are de-seeded to the Samovar-specific way of brewing Black Persian Tea. Then it’s your turn to weave these colours, flavours, crunch and munch into your food creations.
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In Persia, food is life
Food is the feather in the cap of Persian hospitality; sharing your bounty is an essential Iranian belief. During breakfast, we debate what’s for lunch, and at lunch, we make plans for dinner. Food in Iran is anything but ordinary; every ingredient combines to create something spectacular. Spicy, but never hot, fragrant, flavourful, complex and textural.
Read moreAmplify your culinary concept, garnish up a storm, add some intense colour, elevate your senses and experiment with our exotic ingredients. Enhance complexity and balance, and tell stories through your food creations. Whether you’re buying bulk, you’re a chef or a serious home cook – browse our Persian products to top up on your favourite staple or try something new.
Choose your flavour adventure
Our rainbow range of ingredients will colour your creations and make aromas and textures shine. Add dimension to your dishes by using saffron, barberries, rose products, dates or pistachios. Elevate your offerings and give your guests Persia on a plate with these extraordinary ingredients.
Nourish your body and soul with delicious dishes, a bounty of sides and a bowl of fresh fruits or nuts piled impossibly high like Persians do it. Rich in history, stories, contrasting landscapes and diverse climates, customs and culture, Persia is a melting pot of ingredients, flavours and cooking methods. Create a sweet Faloudeh (frozen noodles immersed in Rose Water syrup, topped with lime juice and sour cherry jam) or Tahchin(Saffron layered rice cake) from scratch, and invite your favourites to share a real Persian feast.
Method Take a few strands of saffron and add to a cup of gin. Use a classic gin like Plymouth or Beefeater. Let sit for about an hour or to taste. Since the strands will still be red, you could reuse in another batch. Strain and put in a bottle. Make a gin and tonic. […]
Ingredients 1.5 oz premium vodka 2.5 oz pineapple juice (freshly extracted, or you can blend fresh pineapple in a blender and strain) 1 oz saffron syrup 0.75 oz lemon juice Method Combine 2 cups sugar and 2 cups water in a saucepan. Heat over low heat until sugar is dissolved. Add about 1/16 teaspoon of […]
Ingredients ⅓ cup raw whole almonds 3 tbsp. melon seeds (from ½ cantaloupe) 3 tbsp. poppy seeds 2 tbsp. raw cashew halves 1½ tbsp. raw shelled pistachios 4 cups whole milk 1½ cups sugar 1 tsp. fennel seeds 10 black peppercorns 10 green cardamom pods 1 1″ stick cinnamon, broken into pieces few strands of […]
About In the East, Saffron was generally used to treat light to moderate depression; it has a reputation for bringing cheerfulness and wisdom. Saffron is known to be useful for treating anxiety, depression, weight loss, improving eyesight (fighting macular degeneration of the eyes) & and improving sex drive for men and women as it’s an […]
Ingredients Greek or plain yogurt Saffron threads, crushed 1 garlic clove, minced 4 skinless, boneless chicken breast halves Method Preheat broiler. Combine 1 1/2 cups yogurt, 1/2 teaspoon salt, 1/8 teaspoon pepper, a pinch of saffron, and garlic in a large bowl. Add chicken, tossing to coat. Let stand at room temperature for 15 minutes. […]
by Shadi at Unicorns in the Kitchen Learn how to bloom saffron once and forever. This technique is a no-fail and has been in Persian families for the longest time! There is so much you can do with bloomed saffron! This beautiful mystic spice is the star of many Persian dishes, and I’m going to […]
Ingredients 75 g unsalted butter, softened 1 cup caster sugar 3 eggs 2/3 cup milk 1 tsp vanilla extract 1/4 tsp saffron, soaked in 2 tbsp milk 2 cups self-raising flour, sifted 3 Granny Smith apples, peepled, cored, cut into wedges 1/4 cup brown sugar 1/2 tsp ground cinnamon Pouring cream, to serve Method Preheat […]
Ingredients 2 tbsp extra virgin olive oil 1 medium onion, chopped (about 1 cup) 2 large garlic cloves, chopped 2 lbs frozen or fresh cauliflower florets ½ tsp salt ¼ tsp ground black pepper 5 cups of water or vegetable broth 20 saffron threads Method To make Sumac oil add 2 tbsp plus 2 tsp […]
Ingredients 140 grs plain flour 60 grs sugar 9 grs baking powder Pinch of salt 3 eggs, separated 60 grs canola oil 80 ml water 1 tsp lemon peel ¼ tsp ground cardamom 8 strawberries or raspberries (sliced and optional) 25 ml whipping cream 60 grs fine sugar A good pinch of saffron 1 tbsp […]
by Shadi at Unicorns in the Kitchen Learn how to bloom saffron once and forever. This technique is a no-fail and has been in Persian families for the longest time! There is so much you can do with bloomed saffron! This beautiful mystic spice is the star of many Persian dishes, and I’m going to […]
Ingredients 1 seedless orange, washed and halved with seeds removed 1 lemon, washed and halved with seeds removed 3 tangerines or mandarins, washed and halved with seeds removed 1/2 tsp saffron 1 cup sugar 6 eggs 1 tbs vanilla extract 2 cups almond flour 1 tsp baking powder 2 tbs melted butter 1/4 cup honey […]
Ingredients 1 cup whole milk 1 cup heavy cream 1/4 teaspoon saffron threads 4 whole large egg yolks 1/4 cup + 2 tablespoons granulated sugar 1 teaspoon ground cardamom 1/2 cup shelled pistachios Method Combine milk, cream, and saffron in a small saucepan. Bring to mixture just to a rolling boil. Remove from the heat […]
Wherever you look, Persia is a mix of past, present and future. Experience the bustling bazaars and see the changing colours of the folded ochre mountains, the purple pop of saffron fields and minaret-silhouetted skylines. Everywhere you go, you’ll encounter warm, welcoming faces; feasting in a restaurant, walking the dynamic streets or admiring the ornate ceilings in a mosque. Smells of spices and baking bread lie thick in the air, while girls giggle, sing and weave. Iran is safe, friendly and warm; sharing tea in a Persian home is “Hospitality” defined. It’s an all-sensory experience set to a soundscape of awakening prayer calls, rattling teacups and bubbling water-pipes. Go where life is alive!
By Franz Scheurer The first time I went to Iran was to photograph the saffron and barberry harvests and I loved the place so much I went back… and I will be going back, again. Iran, portrayed as the baddie by western propaganda is nothing like it’s painted by malice and jealousy. What the west […]
Did you know fun fact in Persia it’s a 400 year old tradition to roll newborns in their first spring of their life in freshly-cut rose petals to prevent disease, improve their lungs and respiratory system and bring freshness and happiness to their lives 👶💪 Their mother, grandmother, and aunties pick lots of fresh and […]
By Jessica Stewart Persian Architecture Bursting with rich history, Iran’s architecture helps weave a tale of the country’s long, Persian culture. Decorative tile work and ingenious feats of engineering are hallmarks of Persian architecture throughout the centuries. And with twenty UNESCO World Heritage Sites, there is no shortage of monuments to visit. From elaborate mosques to […]
By Neil from Commisceo-Global First – How do we pronounce Ta’rof? Before getting into the cultural nitty gritty, lets first get the pronunciation right. If you’re British say “ta” (as in thanks) followed by “roff”. If you’re American, say “tar” as in the black gooey stuff, followed by “off” as in ‘get off’. If you’re […]
by Shadi at Unicorns in the Kitchen Learn how to bloom saffron once and forever. This technique is a no-fail and has been in Persian families for the longest time! There is so much you can do with bloomed saffron! This beautiful mystic spice is the star of many Persian dishes, and I’m going to […]
By Franz Scheurer The first time I went to Iran was to photograph the saffron and barberry harvests and I loved the place so much I went back… and I will be going back, again. Iran, portrayed as the baddie by western propaganda is nothing like it’s painted by malice and jealousy. What the west […]
Definitely proud to share this one! More than just a gorgeous grazing platter, this spread is a treasure trove of all of #Iran’s culinary wonders! Playing deliciously with the cheeses, nuts and fresh berries and greens are the buttery flavours of #SliveredPistachios and the enigmatically enticing notes of #Saffron. #RosePetals add a delicate floral finesse, […]
FunFact Alert: Here’s stating the nutty obvious — the world loves pistachios! In many cultures, pistachios are a part of many rituals and celebrations. Here’s something interesting — in Korea, during the celebration of the Full Moon Day or “Daeboreum” friends and families gather together to eat pistachios. The Koreans believe that the sounds made […]
Today’s splash of fun fact: Vinegar is one of the oldest condiments on earth and is believed to be as old as alcohol brewing. But did you know that the oldest written record of vinegar only dates back to 3,000 BC and it involves not the more common types like cider, cane or balsamic, but […]
Fun Fact: Did you know that the slang “Limey” which is sometimes used to refer to the British is actually derived from lime fruit? In 1757, the Scottish surgeon James Lind conducted the world’s first clinical trial on how #limejuice prevented scurvy — a common disease that plagued sailors during long journeys at sea. This […]
FunFact Alert: Here’s stating the nutty obvious — the world loves pistachios! In many cultures, pistachios are a part of many rituals and celebrations. Here’s something interesting — in Korea, during the celebration of the Full Moon Day or “Daeboreum” friends and families gather together to eat pistachios. The Koreans believe that the sounds made […]
Fun Fact: Did you know that the slang “Limey” which is sometimes used to refer to the British is actually derived from lime fruit? In 1757, the Scottish surgeon James Lind conducted the world’s first clinical trial on how #limejuice prevented scurvy — a common disease that plagued sailors during long journeys at sea. This […]
Fun Fact Alert! Have you ever opened a bag of #pistachio nuts and before you know it, you’re down to the last piece? We can’t blame you! There’s something about pistachios that’s deliciously addicting that even royalties can’t resist. Case in point — did you know that the Queen of Sheba (present-day Yemen), the monarch […]
Here’s today’s delicious serving of Fun Fact — did you know that fig is one of the most referenced trees in many religious scriptures and one of the most frequently used fruits in a number of religious rituals around the world? Here’s one that’s really interesting: In the book The Art of Persian Cooking, Forough […]
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