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PERSIA ON YOUR PLATE

Bring zest and vivacity to your culinary
creations with our premium Persian delicacies

Are you a chef or a maker?

Our Story

Once Upon a Field

Hi, I’m Parya Zaghand.

While I think of myself as an Aussie, I’m also proud as punch of my Iranian heritage. So much so, in 2013, I created a business built around the mouth-watering delicacies of Persia; bringing you flavours of the real Iran. I wanted to create a space at the table for the golden-petaled spice: Persian Saffron.

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Our Philosophy

Strengthen, support and share

Food is the pivot point of Persian culture; essential to everything we do, say or think. We keep stories alive to connect you to the cultural and culinary history of the cuisine and illustrate how these magnificent ingredients are used in different parts of Persia. From how cumin seeds are picked, and pomegranates are de-seeded to the Samovar-specific way of brewing Black Persian Tea. Then it’s your turn to weave these colours, flavours, crunch and munch into your food creations.

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Persian Fare and Food Culture

In Persia, food is life

Food is the feather in the cap of Persian hospitality; sharing your bounty is an essential Iranian belief. During breakfast, we debate what’s for lunch, and at lunch, we make plans for dinner. Food in Iran is anything but ordinary; every ingredient combines to create something spectacular. Spicy, but never hot, fragrant, flavourful, complex and textural.

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Product Range

Amplify your culinary concept, garnish up a storm, add some intense colour, elevate your senses and experiment with our exotic ingredients. Enhance complexity and balance, and tell stories through your food creations. Whether you’re buying bulk, you’re a chef or a serious home cook – browse our Persian products to top up on your favourite staple or try something new.

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    Dried Fruits

    Dried Fruits

    Barberries burst with a terrific tart taste. Chewy, sun-dried Figs bring sweet, savoury and caramel. Whole or powdered Dried Limes add a complex, citrus, tang.
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    Edible Flowers

    Edible Flowers

    Handpicked, pesticide-free and organically grown Rose petals, buds, powder and double-distilled Rose water. Add these magic ingredients to desserts or drinks.
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    Liquids

    Liquids

    Pour, drizzle and drink. Add depth with Date Vinegar, relax and refresh with Saffron Teas. Tip a touch of fruity flavour with Date Syrup and energise aroma with Rose Water.
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    Nuts

    Nuts

    The king of nuts; mix these vibrant, sun-dried kernels with berries and figs or garnish for festive green. Iran is the world’s #1 Pistachio producer.
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    Saffron

    Saffron

    Prima Donna of the Persian spice pantry, Saffron comes from the purple Crocus Sativus flower. Farm fresh and traceable from paddock to plate, play with its endless applications.
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    Sweets

    Sweets

    Dip a stick of Saffron-infused Persian Rock Candy to add colour, aroma and flavour to tea or cocktails. Hand-spun, Persian Fairy Floss, melts-in-your-mouth, without the saccharine sweet.

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Choose your flavour adventure

Our rainbow range of ingredients will colour your creations and make aromas and textures shine. Add dimension to your dishes by using saffron, barberries, rose products, dates or pistachios. Elevate your offerings and give your guests Persia on a plate with these extraordinary ingredients.

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Recipes

Nourish your body and soul with delicious dishes, a bounty of sides and a bowl of fresh fruits or nuts piled impossibly high like Persians do it. Rich in history, stories, contrasting landscapes and diverse climates, customs and culture, Persia is a melting pot of ingredients, flavours and cooking methods. Create a sweet Faloudeh (frozen noodles immersed in Rose Water syrup, topped with lime juice and sour cherry jam) or Tahchin(Saffron layered rice cake) from scratch, and invite your favourites to share a real Persian feast.

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    Thandai Recipe

    Thandai Recipe

    Ingredients ⅓ cup raw whole almonds 3 tbsp. melon seeds (from ½ cantaloupe) 3 tbsp. poppy seeds 2 tbsp. raw cashew halves 1½ tbsp. raw shelled pistachios 4 cups whole milk 1½ cups sugar 1 tsp. fennel seeds 10 black peppercorns 10 green cardamom pods 1 1″ stick cinnamon, broken into pieces few strands of […]

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    Saffron Infused Gin Recipe

    Saffron Infused Gin Recipe

    Method Take a few strands of saffron and add to a cup of gin. Use a classic gin like Plymouth or Beefeater. Let sit for about an hour or to taste. Since the strands will still be red, you could reuse in another batch. Strain and put in a bottle. Make a gin and tonic. […]

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    Pink Champagne with Persian Rose Petals and Buds

    Pink Champagne with Persian Rose Petals and Buds

    Mesmerising, elegant and super easy to make – Entertaining friends at home? Make this pink champagne cocktail infused with rosebuds and garnished with persian fairy floss pashmak expect some raised eyebrows looking fairy-like and tasting beyond yummy! Kids birthday party? Make special fun drinks for kids using the fairy floss they will love it – […]

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    Pineapple Saffron Martini Recipe

    Pineapple Saffron Martini Recipe

    Ingredients 1.5 oz premium vodka 2.5 oz pineapple juice (freshly extracted, or you can blend fresh pineapple in a blender and strain) 1 oz saffron syrup 0.75 oz lemon juice Method Combine 2 cups sugar and 2 cups water in a saucepan. Heat over low heat until sugar is dissolved. Add about 1/16 teaspoon of […]

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    Persian Herb Omelette with Shirazi Salad Recipe

    Persian Herb Omelette with Shirazi Salad Recipe

    Meet the gorgeous looking #persian #frittata sooo easy and quick to make with loads of green herbs in this versatile omelette🍳#parsley #coriander #shallots #whipped eggs #walnut #barberry #KookooSabzi is excellent eaten any time of  the day!  Yummy and easy to serve, check out the recipe on the last shot. Happy #baking #cooking folks. Ingredients Persian […]

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    Saffron Citrus Chilli Fish Recipe

    Saffron Citrus Chilli Fish Recipe

    Ingredients 1 pinch saffron threads 1 tbsp warm water 2 limes 1 orange 1 lemon 2 tbsp extra virgin olive oil, plus extra to serve 1 brown onion, finely chopped 1 zucchini, finely chopped 2 tbsp sweet chilli sauce 1 tbsp caster sugar 250 ml (1 cup) fish stock 50 g (⅓ cup) plain four […]

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    How to Bloom Saffron

    How to Bloom Saffron

    by Shadi at Unicorns in the Kitchen Learn how to bloom saffron once and forever. This technique is a no-fail and has been in Persian families for the longest time! There is so much you can do with bloomed saffron! This beautiful mystic spice is the star of many Persian dishes, and I’m going to […]

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    Saffron Cauliflower Soup with Sumac Oil Recipe

    Saffron Cauliflower Soup with Sumac Oil Recipe

    Ingredients 2 tbsp extra virgin olive oil 1 medium onion, chopped (about 1 cup) 2 large garlic cloves, chopped 2 lbs frozen or fresh cauliflower florets ½ tsp salt ¼ tsp ground black pepper 5 cups of water or vegetable broth 20 saffron threads Method To make Sumac oil add 2 tbsp plus 2 tsp […]

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    Saffron Cardamom Ice-Cream Recipe

    Saffron Cardamom Ice-Cream Recipe

    Ingredients 1 cup whole milk 1 cup heavy cream 1/4 teaspoon saffron threads 4 whole large egg yolks 1/4 cup + 2 tablespoons granulated sugar 1 teaspoon ground cardamom 1/2 cup shelled pistachios Method Combine milk, cream, and saffron in a small saucepan. Bring to mixture just to a rolling boil. Remove from the heat […]

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    Saffron Pear and Chocolate Tart Recipe

    Saffron Pear and Chocolate Tart Recipe

    Ingredients 1 cup caster sugar pinch (generous) of saffron 1 tbsp lemon juice 3 pears (preferably beurre bosc), peeled, halved, cored 200 ml thickened cream 10 star anise 350 g milk chocolate, broken into small pieces 2 tbsp brandy icing sugar, to dust Pastry: 230 g plain flour 2 tbsp caster sugar 110 g unsalted […]

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    Persian Love Cake Recipe

    Persian Love Cake Recipe

    Ingredients 140 grs plain flour 60 grs sugar 9 grs baking powder Pinch of salt 3 eggs, separated 60 grs canola oil 80 ml water 1 tsp lemon peel ¼ tsp ground cardamom 8 strawberries or raspberries (sliced and optional) 25 ml whipping cream 60 grs fine sugar A good pinch of saffron 1 tbsp […]

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    Saffron and Almond Brittle (Sohan) Recipe

    Saffron and Almond Brittle (Sohan) Recipe

    Ingredients 3 tsp rosewater pinch of saffron threads 125 g unsalted butter ¼ cup pouring cream 1 cup caster sugar 115 g liquid glucose 2 tbsp slivered almonds Chopped pistachios and dried barberries* to decorate Method For this recipe, you’ll need a sugar thermometer. Combine rosewater and saffron in a small bowl. Grease and line […]

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Inspiration

Wherever you look, Persia is a mix of past, present and future. Experience the bustling bazaars and see the changing colours of the folded ochre mountains, the purple pop of saffron fields and minaret-silhouetted skylines. Everywhere you go, you’ll encounter warm, welcoming faces; feasting in a restaurant, walking the dynamic streets or admiring the ornate ceilings in a mosque. Smells of spices and baking bread lie thick in the air, while girls giggle, sing and weave. Iran is safe, friendly and warm; sharing tea in a Persian home is “Hospitality” defined. It’s an all-sensory experience set to a soundscape of awakening prayer calls, rattling teacups and bubbling water-pipes. Go where life is alive!

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    Iran – A different Point of View

    Iran – A different Point of View

    By Franz Scheurer The first time I went to Iran was to photograph the saffron and barberry harvests and I loved the place so much I went back… and I will be going back, again. Iran, portrayed as the baddie by western propaganda is nothing like it’s painted by malice and jealousy. What the west […]

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    Koloocheh: Traditional Persian Treats to Satisfy Your Cookie Craving

    Koloocheh: Traditional Persian Treats to Satisfy Your Cookie Craving

    The traditional Farsi cookie Koloocheh encapsulates everything that is delicious and beautiful about Iranian culture — great flavours, fresh exotic ingredients, and art. The dough is shaped into discs and stuffed with a filling of your choice. Typical options are ground walnuts, cinnamon, rose water and pitted date paste. Each disc is fashioned with an […]

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    Rasht City: Iran’s Creative City of Gastronomy

    Rasht City: Iran’s Creative City of Gastronomy

    If there was any doubt that Iran is one of the culinary Meccas of the world, this fun fact should erase it. Did you know that Rasht City, the capital of Gilan Province, is one of the only 26 cities in the entire world that is a UNESCO Creative City of Gastronomy? The city doesn’t […]

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    World-Class Hospitality: The Heart of Iran’s Culture

    World-Class Hospitality: The Heart of Iran’s Culture

    When talking about the rich culture of Iran, we can rave nonstop about the food 🍲, the art 🖼️, the scenery 🕌, the history and so on. But at the heart of everything are the people and their warm — albeit not much talked about —hospitality. There’s an old Iranian saying, “Mehmoon habib-e-Khoda ast,” which […]

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    Minakari: 5,000 Years of Heavenly Persian Handicraft

    Minakari: 5,000 Years of Heavenly Persian Handicraft

    Walking the streets of Isfahan in central #Iran, it’s difficult not to be drawn to the stores selling #Minakari handicrafts — and for good reasons. Roughly translated, Minakari means “to put paradise onto an object” and truly, these pieces are nothing less than heavenly! Dating back to the Sassanid era more than 5,000 years ago, […]

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    Hormuz Red Beach: Iran’s Unique Coastal Paradise

    Hormuz Red Beach: Iran’s Unique Coastal Paradise

    One of the misconceptions people have about Iran is it’s all about deserts and sand dunes when in fact, it’s teeming with rich and diverse natural sceneries. A great example of which is the Hormuz Red Beach in the Hormozgan Province in the south of Iran. Yep, you heard that right — an Insta-worthy red […]

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    Iran – A different Point of View

    Iran – A different Point of View

    By Franz Scheurer The first time I went to Iran was to photograph the saffron and barberry harvests and I loved the place so much I went back… and I will be going back, again. Iran, portrayed as the baddie by western propaganda is nothing like it’s painted by malice and jealousy. What the west […]

    Read more
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    Give Bowls a Floral Crunch with Rose Petals

    Give Bowls a Floral Crunch with Rose Petals

    Aside from adding an earthy tinge, colour and aroma to any dish they touch, Persian rose petals give texture to otherwise monotonous recipes such as soups. They give light broths a floral crunch and creamy bowls biteable fragrance. Try adding a pinch as a final touch the next time you make a pot.

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    Rose Petals: Make Any Recipe Bloom with Deliciousness

    Rose Petals: Make Any Recipe Bloom with Deliciousness

    Persian rose petals 🌹 open up a world of possibilities in the kitchen. Sure they make for pretty garnishes but they’re not just for culinary peacocking. This season, make your favourite summer dishes bloom with new flavours with a pinch of rose petals. Add them to chilled yoghurt soup for a refreshing edible oasis made […]

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    Bring Back the Thrill to the Grill with Dried Lime Powder

    Bring Back the Thrill to the Grill with Dried Lime Powder

    Summer ☀️ is the perfect season for al fresco dining and there are a very few things that can beat a good outdoor BBQ party. You probably have your own signature spice rub for when you grill, but do yourself a favour and try incorporating Dried Lime Powder in your BBQ rub recipe. It adds […]

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    Dried Lime Powder: The Citrus Fairy Dust of Persian Cooking

    Dried Lime Powder: The Citrus Fairy Dust of Persian Cooking

    WE HAVE ADDED A NEW PRODUCT TO OUR RAINBOW RANGE! Introducing to you our Dried Lime Powder, the citrusy fairy dust of Iranian cooking that magically transforms any dish with its multi-layered acidic kick. Add to soups, broths and casseroles for flavourful tangy bowls that you will enjoy up to the last slurp (we won’t […]

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    Satisfy Your Sweet Tooth without Guilt Using Date Syrup

    Satisfy Your Sweet Tooth without Guilt Using Date Syrup

    Sweet tooth? Then listen to this — #Didyouknow that aside from raw honey, pure and all-natural #datesyrup like the one available on #SaffronAndMore is a great alternative to refined sugar? It sits low on the glycemic index and has lower fructose content versus other natural sweeteners. It’s also a nutrient powerhouse and is packed with […]

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    The World’s Love Affair with Pistachios is as Old as Time!

    The World’s Love Affair with Pistachios is as Old as Time!

    #NuttyFact: When we talk about the world’s love long-standing love affair with pistachios, we often think of the Middle East. But #didyouknow that the pistachio craze was already a global phenomenon since hundreds of years ago? Here’s a great example: In ancient Rome, a cookbook that was compiled in the 1st century A.D. — yep, […]

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    Is Saffron Rock Candy the Sweet Secret of Ancient Persian Medicine?

    Is Saffron Rock Candy the Sweet Secret of Ancient Persian Medicine?

    Fun Fact Alert — Almost all of us grew up loving candies. But #didyouknow that in Iran, a particular type of candy isn’t only enjoyed as a sweet treat or used as a beverage sweetener but also plays an important role in traditional Persian medicine as well? #RockCandy a.k.a. Nabat, is said to have a […]

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    Fun Fact: In Korea, The Sound of Cracking Pistachios Drive Evil Spirits Away

    Fun Fact: In Korea, The Sound of Cracking Pistachios Drive Evil Spirits Away

    FunFact Alert: Here’s stating the nutty obvious — the world loves pistachios! In many cultures, pistachios are a part of many rituals and celebrations. Here’s something interesting — in Korea, during the celebration of the Full Moon Day or “Daeboreum” friends and families gather together to eat pistachios. The Koreans believe that the sounds made […]

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