Bring zest and vivacity to your culinary creations with our premium Persian delicacies
Once Upon a Field
Hi, I’m Parya Zaghand.
While I think of myself as an Aussie, I’m also proud as punch of my Iranian heritage. So much so, in 2013, I created a business built around the mouth-watering delicacies of Persia; bringing you flavours of the real Iran. I wanted to create a space at the table for the golden-petaled spice: Persian Saffron.
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Strengthen, support and share
Food is the pivot point of Persian culture; essential to everything we do, say or think. We keep stories alive to connect you to the cultural and culinary history of the cuisine and illustrate how these magnificent ingredients are used in different parts of Persia. From how cumin seeds are picked, and pomegranates are de-seeded to the Samovar-specific way of brewing Black Persian Tea. Then it’s your turn to weave these colours, flavours, crunch and munch into your food creations.
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In Persia, food is life
Food is the feather in the cap of Persian hospitality; sharing your bounty is an essential Iranian belief. During breakfast, we debate what’s for lunch, and at lunch, we make plans for dinner. Food in Iran is anything but ordinary; every ingredient combines to create something spectacular. Spicy, but never hot, fragrant, flavourful, complex and textural.
Read moreAmplify your culinary concept, garnish up a storm, add some intense colour, elevate your senses and experiment with our exotic ingredients. Enhance complexity and balance, and tell stories through your food creations. Whether you’re buying bulk, you’re a chef or a serious home cook – browse our Persian products to top up on your favourite staple or try something new.
Choose your flavour adventure
Our rainbow range of ingredients will colour your creations and make aromas and textures shine. Add dimension to your dishes by using saffron, barberries, rose products, dates or pistachios. Elevate your offerings and give your guests Persia on a plate with these extraordinary ingredients.
Nourish your body and soul with delicious dishes, a bounty of sides and a bowl of fresh fruits or nuts piled impossibly high like Persians do it. Rich in history, stories, contrasting landscapes and diverse climates, customs and culture, Persia is a melting pot of ingredients, flavours and cooking methods. Create a sweet Faloudeh (frozen noodles immersed in Rose Water syrup, topped with lime juice and sour cherry jam) or Tahchin(Saffron layered rice cake) from scratch, and invite your favourites to share a real Persian feast.
From the quaint neighborhood cafes of Paris to the big coffee shop franchises of Melbourne, nothing beats a cup of latte as a pick-me-up. But what if you’re looking for something different, something with a fresh twist? Look no further! Try out this rose latte 🌹 for a refreshing drink. This easy-to-make concoction is happiness […]
Ingredients 1½ cups fresh mango 1 cup natural plain yoghurt Generous pinch of ground cardamom 6 saffron threads 4-6 ice cubes Method Blend until smooth.Enjoy chilled! Image credit: Valeria Necchio Source: Life Love Food
Ingredients Water, 4 cups Green cardamom pods, 2, bruised Saffron, 1/2 teaspoon, ground Rose water, 1/2 cup Sugar, 2 tablespoons Organic rose buds or petals to serve Method Add the cardamom pods and saffron to a kettle, along with the water, rose water, and sugar. Stir the mixture to dissolve the sugar. Bring the mixture […]
Ingredients Honey, 1 cup Vanilla bean, half, finely chopped Cinnamon stick, 1 Freshly grated nutmeg, 1/4 teaspoon Saffron threads, small pinch Lemon zest, 3 strips white pith removed Vodka, 3 cups Method Put the honey, 125 ml (1/2 cup) water, the vanilla bean, cinnamon stick, peppercorns, nutmeg and saffron in a saucepan and bring just […]
Ingredients 1 pinch of saffron 3 cups basmati rice 1 tsp salt Method In the morning of the day of making the rice, wash it GENTLY (it’s easily damaged) and soak it in heavily salted water for the entire day until evening. Note: after soaking, it’s even more fragile. Take a good pinch of Saffron. […]
Ingredients 12 tablespoons unsalted butter 1/2 cup minced shallots 1 head garlic, cloves peeled and minced 1 tablespoon plus 1 teaspoon minced thyme 1/2 teaspoon kosher salt 1/4 teaspoon freshly ground white pepper 1/4 cup Dijon mustard 2 cups dry white wine 4 pinches of saffron threads 4 pounds small mussels 1/2 cup plus 2 […]
Meet the gorgeous looking #persian #frittata sooo easy and quick to make with loads of green herbs in this versatile omelette🍳#parsley #coriander #shallots #whipped eggs #walnut #barberry #KookooSabzi is excellent eaten any time of the day! Yummy and easy to serve, check out the recipe on the last shot. Happy #baking #cooking folks. Ingredients Persian […]
Ingredients red capsicums, 1 left whole, 1 finely chopped 1 pinch saffron threads 2 tsp salt 60 ml (¼ cup) tbsp olive oil 1 brown onion, finely chopped 2 garlic cloves, crushed 1 large tomato, peeled and finely chopped 300 g chicken thigh fillets, diced 200 g squid, diced 300 g calasparra or bomba rice […]
Ingredients 1 seedless orange, washed and halved with seeds removed 1 lemon, washed and halved with seeds removed 3 tangerines or mandarins, washed and halved with seeds removed 1/2 tsp saffron 1 cup sugar 6 eggs 1 tbs vanilla extract 2 cups almond flour 1 tsp baking powder 2 tbs melted butter 1/4 cup honey […]
Ditch your usual chocolate chip cookies (at least for now) and try this Pistachio, Walnut and Fig Cookies courtesy of epicurean master Franz Scheurer! #DriedPersianWildBaby Figs gives the recipe multi-layers of sweetness with flavours of nectar, caramel and even some savoury notes. The #PistachioPaste adds rich nutty and buttery flavours that will delight the palate. […]
Ingredients 1 cup whole milk 1 cup heavy cream 1/4 teaspoon saffron threads 4 whole large egg yolks 1/4 cup + 2 tablespoons granulated sugar 1 teaspoon ground cardamom 1/2 cup shelled pistachios Method Combine milk, cream, and saffron in a small saucepan. Bring to mixture just to a rolling boil. Remove from the heat […]
Ingredients 3 tsp rosewater pinch of saffron threads 125 g unsalted butter ¼ cup pouring cream 1 cup caster sugar 115 g liquid glucose 2 tbsp slivered almonds Chopped pistachios and dried barberries* to decorate Method For this recipe, you’ll need a sugar thermometer. Combine rosewater and saffron in a small bowl. Grease and line […]
Wherever you look, Persia is a mix of past, present and future. Experience the bustling bazaars and see the changing colours of the folded ochre mountains, the purple pop of saffron fields and minaret-silhouetted skylines. Everywhere you go, you’ll encounter warm, welcoming faces; feasting in a restaurant, walking the dynamic streets or admiring the ornate ceilings in a mosque. Smells of spices and baking bread lie thick in the air, while girls giggle, sing and weave. Iran is safe, friendly and warm; sharing tea in a Persian home is “Hospitality” defined. It’s an all-sensory experience set to a soundscape of awakening prayer calls, rattling teacups and bubbling water-pipes. Go where life is alive!
By Franz Scheurer The first time I went to Iran was to photograph the saffron and barberry harvests and I loved the place so much I went back… and I will be going back, again. Iran, portrayed as the baddie by western propaganda is nothing like it’s painted by malice and jealousy. What the west […]
Did you know fun fact in Persia it’s a 400 year old tradition to roll newborns in their first spring of their life in freshly-cut rose petals to prevent disease, improve their lungs and respiratory system and bring freshness and happiness to their lives 👶💪 Their mother, grandmother, and aunties pick lots of fresh and […]
By Jessica Stewart Persian Architecture Bursting with rich history, Iran’s architecture helps weave a tale of the country’s long, Persian culture. Decorative tile work and ingenious feats of engineering are hallmarks of Persian architecture throughout the centuries. And with twenty UNESCO World Heritage Sites, there is no shortage of monuments to visit. From elaborate mosques to […]
By Neil from Commisceo-Global First – How do we pronounce Ta’rof? Before getting into the cultural nitty gritty, lets first get the pronunciation right. If you’re British say “ta” (as in thanks) followed by “roff”. If you’re American, say “tar” as in the black gooey stuff, followed by “off” as in ‘get off’. If you’re […]
by Shadi at Unicorns in the Kitchen Learn how to bloom saffron once and forever. This technique is a no-fail and has been in Persian families for the longest time! There is so much you can do with bloomed saffron! This beautiful mystic spice is the star of many Persian dishes, and I’m going to […]
By Franz Scheurer The first time I went to Iran was to photograph the saffron and barberry harvests and I loved the place so much I went back… and I will be going back, again. Iran, portrayed as the baddie by western propaganda is nothing like it’s painted by malice and jealousy. What the west […]
It’s good to have a stash of #sliveredpistachios from #saffronandmore ready to go for days when you’re craving for extra crunch and nuttiness. A lot of love went into these yummy green emeralds from Iran — handpicked pistachios are sun-dried, roasted, colour-sorted and sliced thinly to perfection. Definitely a favourite among home bakers and patisseries […]
A culinary magic wand that commands delicious saccharine powers — this is what #SaffronRockyCandy from #SaffronAndMore is! 100% organic, grade-A saffron is infused with hardened sugar during an intricate crystallisation process. Dissolve it in hot tea and enjoy not only all-natural sweetness plus the distinct floral and honey-like flavour of saffron. Melt saffron rock candy […]
Definitely proud to share this one! More than just a gorgeous grazing platter, this spread is a treasure trove of all of #Iran’s culinary wonders! Playing deliciously with the cheeses, nuts and fresh berries and greens are the buttery flavours of #SliveredPistachios and the enigmatically enticing notes of #Saffron. #RosePetals add a delicate floral finesse, […]
FunFact Alert: Here’s stating the nutty obvious — the world loves pistachios! In many cultures, pistachios are a part of many rituals and celebrations. Here’s something interesting — in Korea, during the celebration of the Full Moon Day or “Daeboreum” friends and families gather together to eat pistachios. The Koreans believe that the sounds made […]
#NuttyFact: When we talk about the world’s love long-standing love affair with pistachios, we often think of the Middle East. But #didyouknow that the pistachio craze was already a global phenomenon since hundreds of years ago? Here’s a great example: In ancient Rome, a cookbook that was compiled in the 1st century A.D. — yep, […]
Fun Fact Alert — Almost all of us grew up loving candies. But #didyouknow that in Iran, a particular type of candy isn’t only enjoyed as a sweet treat or used as a beverage sweetener but also plays an important role in traditional Persian medicine as well? #RockCandy a.k.a. Nabat, is said to have a […]
FunFact Alert: Here’s stating the nutty obvious — the world loves pistachios! In many cultures, pistachios are a part of many rituals and celebrations. Here’s something interesting — in Korea, during the celebration of the Full Moon Day or “Daeboreum” friends and families gather together to eat pistachios. The Koreans believe that the sounds made […]
Fun Fact: Did you know that the slang “Limey” which is sometimes used to refer to the British is actually derived from lime fruit? In 1757, the Scottish surgeon James Lind conducted the world’s first clinical trial on how #limejuice prevented scurvy — a common disease that plagued sailors during long journeys at sea. This […]
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