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PERSIA ON YOUR PLATE

Bring zest and vivacity to your culinary
creations with our premium Persian delicacies

Are you a chef or a maker?

Our Story

Once Upon a Field

Hi, I’m Parya Zaghand.

While I think of myself as an Aussie, I’m also proud as punch of my Iranian heritage. So much so, in 2013, I created a business built around the mouth-watering delicacies of Persia; bringing you flavours of the real Iran. I wanted to create a space at the table for the golden-petaled spice: Persian Saffron.

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Our Philosophy

Strengthen, support and share

Food is the pivot point of Persian culture; essential to everything we do, say or think. We keep stories alive to connect you to the cultural and culinary history of the cuisine and illustrate how these magnificent ingredients are used in different parts of Persia. From how cumin seeds are picked, and pomegranates are de-seeded to the Samovar-specific way of brewing Black Persian Tea. Then it’s your turn to weave these colours, flavours, crunch and munch into your food creations.

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Persian Fare and Food Culture

In Persia, food is life

Food is the feather in the cap of Persian hospitality; sharing your bounty is an essential Iranian belief. During breakfast, we debate what’s for lunch, and at lunch, we make plans for dinner. Food in Iran is anything but ordinary; every ingredient combines to create something spectacular. Spicy, but never hot, fragrant, flavourful, complex and textural.

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Product Range

Amplify your culinary concept, garnish up a storm, add some intense colour, elevate your senses and experiment with our exotic ingredients. Enhance complexity and balance, and tell stories through your food creations. Whether you’re buying bulk, you’re a chef or a serious home cook – browse our Persian products to top up on your favourite staple or try something new.

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    Dried Fruits

    Dried Fruits

    Barberries burst with a terrific tart taste. Chewy, sun-dried Figs bring sweet, savoury and caramel. Whole or powdered Dried Limes add a complex, citrus, tang.
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    Edible Flowers

    Edible Flowers

    Handpicked, pesticide-free and organically grown Rose petals, buds, powder and double-distilled Rose water. Add these magic ingredients to desserts or drinks.
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    Liquids

    Liquids

    Pour, drizzle and drink. Add depth with Date Vinegar, relax and refresh with Saffron Teas. Tip a touch of fruity flavour with Date Syrup and energise aroma with Rose Water.
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    Nuts

    Nuts

    The king of nuts; mix these vibrant, sun-dried kernels with berries and figs or garnish for festive green. Iran is the world’s #1 Pistachio producer.
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    Saffron

    Saffron

    Prima Donna of the Persian spice pantry, Saffron comes from the purple Crocus Sativus flower. Farm fresh and traceable from paddock to plate, play with its endless applications.
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    Sweets

    Sweets

    Dip a stick of Saffron-infused Persian Rock Candy to add colour, aroma and flavour to tea or cocktails. Hand-spun, Persian Fairy Floss, melts-in-your-mouth, without the saccharine sweet.

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Choose your flavour adventure

Our rainbow range of ingredients will colour your creations and make aromas and textures shine. Add dimension to your dishes by using saffron, barberries, rose products, dates or pistachios. Elevate your offerings and give your guests Persia on a plate with these extraordinary ingredients.

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Recipes

Nourish your body and soul with delicious dishes, a bounty of sides and a bowl of fresh fruits or nuts piled impossibly high like Persians do it. Rich in history, stories, contrasting landscapes and diverse climates, customs and culture, Persia is a melting pot of ingredients, flavours and cooking methods. Create a sweet Faloudeh (frozen noodles immersed in Rose Water syrup, topped with lime juice and sour cherry jam) or Tahchin(Saffron layered rice cake) from scratch, and invite your favourites to share a real Persian feast.

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    Pink Champagne with Persian Rose Petals and Buds

    Pink Champagne with Persian Rose Petals and Buds

    Mesmerising, elegant and super easy to make – Entertaining friends at home? Make this pink champagne cocktail infused with rosebuds and garnished with persian fairy floss pashmak expect some raised eyebrows looking fairy-like and tasting beyond yummy! Kids birthday party? Make special fun drinks for kids using the fairy floss they will love it – […]

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    Saffron and Rose Latte

    Saffron and Rose Latte

    From the quaint neighborhood cafes of Paris to the big coffee shop franchises of Melbourne, nothing beats a cup of latte as a pick-me-up. But what if you’re looking for something different, something with a fresh twist? Look no further! Try out this rose latte 🌹 for a refreshing drink. This easy-to-make concoction is happiness […]

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    Thandai Recipe

    Thandai Recipe

    Ingredients ⅓ cup raw whole almonds 3 tbsp. melon seeds (from ½ cantaloupe) 3 tbsp. poppy seeds 2 tbsp. raw cashew halves 1½ tbsp. raw shelled pistachios 4 cups whole milk 1½ cups sugar 1 tsp. fennel seeds 10 black peppercorns 10 green cardamom pods 1 1″ stick cinnamon, broken into pieces few strands of […]

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    Pineapple Saffron Martini Recipe

    Pineapple Saffron Martini Recipe

    Ingredients 1.5 oz premium vodka 2.5 oz pineapple juice (freshly extracted, or you can blend fresh pineapple in a blender and strain) 1 oz saffron syrup 0.75 oz lemon juice Method Combine 2 cups sugar and 2 cups water in a saucepan. Heat over low heat until sugar is dissolved. Add about 1/16 teaspoon of […]

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    Galinhada Mineira Brazilian Saffron Rice with Chicken and Vegetables Recipe

    Galinhada Mineira Brazilian Saffron Rice with Chicken and Vegetables Recipe

    Ingredients 1kg boneless skinless chicken thighs 1 teaspoon salt Black ground pepper to taste 1 teaspoon garlic powder 1/2 teaspoon ground cumin 2-3 tablespoons vegetable oil 1 small white onion, small diced 1 large green bell pepper, small diced 2 cloves garlic, minced 2 cups parboiled rice 1/2 cup white wine 3-1/2 cups chicken broth […]

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    Apple and Saffron Tea Cake Recipe

    Apple and Saffron Tea Cake Recipe

    Ingredients 75 g unsalted butter, softened 1 cup caster sugar 3 eggs 2/3 cup milk 1 tsp vanilla extract 1/4 tsp saffron, soaked in 2 tbsp milk 2 cups self-raising flour, sifted 3 Granny Smith apples, peepled, cored, cut into wedges 1/4 cup brown sugar 1/2 tsp ground cinnamon Pouring cream, to serve Method Preheat […]

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    Saffron Citrus Chilli Fish Recipe

    Saffron Citrus Chilli Fish Recipe

    Ingredients 1 pinch saffron threads 1 tbsp warm water 2 limes 1 orange 1 lemon 2 tbsp extra virgin olive oil, plus extra to serve 1 brown onion, finely chopped 1 zucchini, finely chopped 2 tbsp sweet chilli sauce 1 tbsp caster sugar 250 ml (1 cup) fish stock 50 g (⅓ cup) plain four […]

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    Saffron Chicken Recipe

    Saffron Chicken Recipe

    Ingredients Greek or plain yogurt Saffron threads, crushed 1 garlic clove, minced 4 skinless, boneless chicken breast halves Method Preheat broiler. Combine 1 1/2 cups yogurt, 1/2 teaspoon salt, 1/8 teaspoon pepper, a pinch of saffron, and garlic in a large bowl. Add chicken, tossing to coat. Let stand at room temperature for 15 minutes. […]

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    Persian Meringue (Pavlova) with Saffron Cream

    Persian Meringue (Pavlova) with Saffron Cream

    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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    Saffron and Almond Brittle (Sohan) Recipe

    Saffron and Almond Brittle (Sohan) Recipe

    Ingredients 3 tsp rosewater pinch of saffron threads 125 g unsalted butter ¼ cup pouring cream 1 cup caster sugar 115 g liquid glucose 2 tbsp slivered almonds Chopped pistachios and dried barberries* to decorate Method For this recipe, you’ll need a sugar thermometer. Combine rosewater and saffron in a small bowl. Grease and line […]

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    Saffron Pear and Chocolate Tart Recipe

    Saffron Pear and Chocolate Tart Recipe

    Ingredients 1 cup caster sugar pinch (generous) of saffron 1 tbsp lemon juice 3 pears (preferably beurre bosc), peeled, halved, cored 200 ml thickened cream 10 star anise 350 g milk chocolate, broken into small pieces 2 tbsp brandy icing sugar, to dust Pastry: 230 g plain flour 2 tbsp caster sugar 110 g unsalted […]

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    Barberry Jam Recipe

    Barberry Jam Recipe

    Raspberry Jam, Strawberry Jam, Blueberry Jam — berries are a staple in the pantry of home cooks who like making their own jams. But what if you’re craving for a jazzed up jam that is outside of your usual? You’ve just found the recipe you’re looking for: #Barberry Jam! Iranian dried barberry which you can […]

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Inspiration

Wherever you look, Persia is a mix of past, present and future. Experience the bustling bazaars and see the changing colours of the folded ochre mountains, the purple pop of saffron fields and minaret-silhouetted skylines. Everywhere you go, you’ll encounter warm, welcoming faces; feasting in a restaurant, walking the dynamic streets or admiring the ornate ceilings in a mosque. Smells of spices and baking bread lie thick in the air, while girls giggle, sing and weave. Iran is safe, friendly and warm; sharing tea in a Persian home is “Hospitality” defined. It’s an all-sensory experience set to a soundscape of awakening prayer calls, rattling teacups and bubbling water-pipes. Go where life is alive!

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    Iran – A different Point of View

    Iran – A different Point of View

    By Franz Scheurer The first time I went to Iran was to photograph the saffron and barberry harvests and I loved the place so much I went back… and I will be going back, again. Iran, portrayed as the baddie by western propaganda is nothing like it’s painted by malice and jealousy. What the west […]

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    Fun Fact: In Persia, Babies Are Rolled in Rose Petals

    Fun Fact: In Persia, Babies Are Rolled in Rose Petals

    Did you know fun fact in Persia it’s a 400 year old tradition to roll newborns in their first spring of their life in freshly-cut rose petals to prevent disease, improve their lungs and respiratory system and bring freshness and happiness to their lives 👶💪  Their mother, grandmother, and aunties pick lots of fresh and […]

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    10 Must-See Sites of Iran’s Historical Architecture

    10 Must-See Sites of Iran’s Historical Architecture

    By Jessica Stewart Persian Architecture Bursting with rich history, Iran’s architecture helps weave a tale of the country’s long, Persian culture. Decorative tile work and ingenious feats of engineering are hallmarks of Persian architecture throughout the centuries. And with twenty UNESCO World Heritage Sites, there is no shortage of monuments to visit. From elaborate mosques to […]

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    Ta’rof: The Dance of Honour Understanding Iranian Culture

    Ta’rof: The Dance of Honour Understanding Iranian Culture

    By Neil from Commisceo-Global First – How do we pronounce Ta’rof? Before getting into the cultural nitty gritty, lets first get the pronunciation right. If you’re British say “ta” (as in thanks) followed by “roff”. If you’re American, say “tar” as in the black gooey stuff, followed by “off” as in ‘get off’. If you’re […]

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    How to Bloom Saffron

    How to Bloom Saffron

    by Shadi at Unicorns in the Kitchen Learn how to bloom saffron once and forever. This technique is a no-fail and has been in Persian families for the longest time! There is so much you can do with bloomed saffron! This beautiful mystic spice is the star of many Persian dishes, and I’m going to […]

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    Iran – A different Point of View

    Iran – A different Point of View

    By Franz Scheurer The first time I went to Iran was to photograph the saffron and barberry harvests and I loved the place so much I went back… and I will be going back, again. Iran, portrayed as the baddie by western propaganda is nothing like it’s painted by malice and jealousy. What the west […]

    Read more
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    Nutty Yumminess with Every Morsel of Slivered Pistachios

    Nutty Yumminess with Every Morsel of Slivered Pistachios

    It’s good to have a stash of #sliveredpistachios from #saffronandmore ready to go for days when you’re craving for extra crunch and nuttiness. A lot of love went into these yummy green emeralds from Iran — handpicked pistachios are sun-dried, roasted, colour-sorted and sliced thinly to perfection. Definitely a favourite among home bakers and patisseries […]

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    Let the Sweetness Flow with Date Syrup

    Let the Sweetness Flow with Date Syrup

    Enjoy one sweet day after another with #SaffronAndMore’s #DateSyrup! Made with not one, not two, but four top-quality Persian dates freshly harvested from the hot-climate groves of Khouzestan in the south of Iran. The result? A dark gold culinary elixir that is not only sweet but also complex, sophisticated and undoubtedly delicious. Incorporate it in […]

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    Saffron Rock Candy: A Sweet Culinary Magic Wand

    Saffron Rock Candy: A Sweet Culinary Magic Wand

    A culinary magic wand that commands delicious saccharine powers — this is what #SaffronRockyCandy from #SaffronAndMore is! 100% organic, grade-A saffron is infused with hardened sugar during an intricate crystallisation process. Dissolve it in hot tea and enjoy not only all-natural sweetness plus the distinct floral and honey-like flavour of saffron. Melt saffron rock candy […]

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    An Epicurean Persian Safari in One Grazing Platter

    An Epicurean Persian Safari in One Grazing Platter

    Definitely proud to share this one! More than just a gorgeous grazing platter, this spread is a treasure trove of all of #Iran’s culinary wonders! Playing deliciously with the cheeses, nuts and fresh berries and greens are the buttery flavours of #SliveredPistachios and the enigmatically enticing notes of #Saffron. #RosePetals add a delicate floral finesse, […]

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    Satisfy Your Sweet Tooth without Guilt Using Date Syrup

    Satisfy Your Sweet Tooth without Guilt Using Date Syrup

    Sweet tooth? Then listen to this — #Didyouknow that aside from raw honey, pure and all-natural #datesyrup like the one available on #SaffronAndMore is a great alternative to refined sugar? It sits low on the glycemic index and has lower fructose content versus other natural sweeteners. It’s also a nutrient powerhouse and is packed with […]

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    The World’s Love Affair with Pistachios is as Old as Time!

    The World’s Love Affair with Pistachios is as Old as Time!

    #NuttyFact: When we talk about the world’s love long-standing love affair with pistachios, we often think of the Middle East. But #didyouknow that the pistachio craze was already a global phenomenon since hundreds of years ago? Here’s a great example: In ancient Rome, a cookbook that was compiled in the 1st century A.D. — yep, […]

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    Is Saffron Rock Candy the Sweet Secret of Ancient Persian Medicine?

    Is Saffron Rock Candy the Sweet Secret of Ancient Persian Medicine?

    Fun Fact Alert — Almost all of us grew up loving candies. But #didyouknow that in Iran, a particular type of candy isn’t only enjoyed as a sweet treat or used as a beverage sweetener but also plays an important role in traditional Persian medicine as well? #RockCandy a.k.a. Nabat, is said to have a […]

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    Fun Fact: In Korea, The Sound of Cracking Pistachios Drive Evil Spirits Away

    Fun Fact: In Korea, The Sound of Cracking Pistachios Drive Evil Spirits Away

    FunFact Alert: Here’s stating the nutty obvious — the world loves pistachios! In many cultures, pistachios are a part of many rituals and celebrations. Here’s something interesting — in Korea, during the celebration of the Full Moon Day or “Daeboreum” friends and families gather together to eat pistachios. The Koreans believe that the sounds made […]

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