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PERSIA ON YOUR PLATE

Bring zest and vivacity to your culinary
creations with our premium Persian delicacies

Are you a chef or a maker?

Our Story

Once Upon a Field

Hi, I’m Parya Zaghand.

While I think of myself as an Aussie, I’m also proud as punch of my Iranian heritage. So much so, in 2013, I created a business built around the mouth-watering delicacies of Persia; bringing you flavours of the real Iran. I wanted to create a space at the table for the golden-petaled spice: Persian Saffron.

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Our Philosophy

Strengthen, support and share

Food is the pivot point of Persian culture; essential to everything we do, say or think. We keep stories alive to connect you to the cultural and culinary history of the cuisine and illustrate how these magnificent ingredients are used in different parts of Persia. From how cumin seeds are picked, and pomegranates are de-seeded to the Samovar-specific way of brewing Black Persian Tea. Then it’s your turn to weave these colours, flavours, crunch and munch into your food creations.

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Persian Fare and Food Culture

In Persia, food is life

Food is the feather in the cap of Persian hospitality; sharing your bounty is an essential Iranian belief. During breakfast, we debate what’s for lunch, and at lunch, we make plans for dinner. Food in Iran is anything but ordinary; every ingredient combines to create something spectacular. Spicy, but never hot, fragrant, flavourful, complex and textural.

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Product Range

Amplify your culinary concept, garnish up a storm, add some intense colour, elevate your senses and experiment with our exotic ingredients. Enhance complexity and balance, and tell stories through your food creations. Whether you’re buying bulk, you’re a chef or a serious home cook – browse our Persian products to top up on your favourite staple or try something new.

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    Dried Fruits

    Dried Fruits

    Barberries burst with a terrific tart taste. Chewy, sun-dried Figs bring sweet, savoury and caramel. Whole or powdered Dried Limes add a complex, citrus, tang.
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    Edible Flowers

    Edible Flowers

    Handpicked, pesticide-free and organically grown Rose petals, buds, powder and double-distilled Rose water. Add these magic ingredients to desserts or drinks.
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    Liquids

    Liquids

    Pour, drizzle and drink. Add depth with Date Vinegar, relax and refresh with Saffron Teas. Tip a touch of fruity flavour with Date Syrup and energise aroma with Rose Water.
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    Nuts

    Nuts

    The king of nuts; mix these vibrant, sun-dried kernels with berries and figs or garnish for festive green. Iran is the world’s #1 Pistachio producer.
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    Saffron

    Saffron

    Prima Donna of the Persian spice pantry, Saffron comes from the purple Crocus Sativus flower. Farm fresh and traceable from paddock to plate, play with its endless applications.
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    Sweets

    Sweets

    Dip a stick of Saffron-infused Persian Rock Candy to add colour, aroma and flavour to tea or cocktails. Hand-spun, Persian Fairy Floss, melts-in-your-mouth, without the saccharine sweet.

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Choose your flavour adventure

Our rainbow range of ingredients will colour your creations and make aromas and textures shine. Add dimension to your dishes by using saffron, barberries, rose products, dates or pistachios. Elevate your offerings and give your guests Persia on a plate with these extraordinary ingredients.

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Recipes

Nourish your body and soul with delicious dishes, a bounty of sides and a bowl of fresh fruits or nuts piled impossibly high like Persians do it. Rich in history, stories, contrasting landscapes and diverse climates, customs and culture, Persia is a melting pot of ingredients, flavours and cooking methods. Create a sweet Faloudeh (frozen noodles immersed in Rose Water syrup, topped with lime juice and sour cherry jam) or Tahchin(Saffron layered rice cake) from scratch, and invite your favourites to share a real Persian feast.

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    Saffron and Rose Latte

    Saffron and Rose Latte

    From the quaint neighborhood cafes of Paris to the big coffee shop franchises of Melbourne, nothing beats a cup of latte as a pick-me-up. But what if you’re looking for something different, something with a fresh twist? Look no further! Try out this rose latte 🌹 for a refreshing drink. This easy-to-make concoction is happiness […]

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    Mango Lassi with Saffron Recipe

    Mango Lassi with Saffron Recipe

    Ingredients 1½ cups fresh mango 1 cup natural plain yoghurt Generous pinch of ground cardamom 6 saffron threads 4-6 ice cubes Method Blend until smooth.Enjoy chilled! Image credit: Valeria Necchio Source: Life Love Food

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    Saffron Tea Recipe

    Saffron Tea Recipe

    Ingredients Water, 4 cups Green cardamom pods, 2, bruised Saffron, 1/2 teaspoon, ground Rose water, 1/2 cup Sugar, 2 tablespoons Organic rose buds or petals to serve Method Add the cardamom pods and saffron to a kettle, along with the water, rose water, and sugar. Stir the mixture to dissolve the sugar. Bring the mixture […]

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    Honey and Saffron Liquor Recipe

    Honey and Saffron Liquor Recipe

    Ingredients Honey, 1 cup Vanilla bean, half, finely chopped Cinnamon stick, 1 Freshly grated nutmeg, 1/4 teaspoon Saffron threads, small pinch Lemon zest, 3 strips white pith removed Vodka, 3 cups Method Put the honey, 125 ml (1/2 cup) water, the vanilla bean, cinnamon stick, peppercorns, nutmeg and saffron in a saucepan and bring just […]

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    Persian Saffron Rice Recipe

    Persian Saffron Rice Recipe

    Ingredients 1 pinch of saffron 3 cups basmati rice 1 tsp salt Method In the morning of the day of making the rice, wash it GENTLY (it’s easily damaged) and soak it in heavily salted water for the entire day until evening. Note: after soaking, it’s even more fragile. Take a good pinch of Saffron. […]

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    Mussel with Saffron and Mustard Recipe

    Mussel with Saffron and Mustard Recipe

    Ingredients 12 tablespoons unsalted butter 1/2 cup minced shallots 1 head garlic, cloves peeled and minced 1 tablespoon plus 1 teaspoon minced thyme 1/2 teaspoon kosher salt 1/4 teaspoon freshly ground white pepper 1/4 cup Dijon mustard 2 cups dry white wine 4 pinches of saffron threads 4 pounds small mussels 1/2 cup plus 2 […]

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    Persian Herb Omelette with Shirazi Salad Recipe

    Persian Herb Omelette with Shirazi Salad Recipe

    Meet the gorgeous looking #persian #frittata sooo easy and quick to make with loads of green herbs in this versatile omelette🍳#parsley #coriander #shallots #whipped eggs #walnut #barberry #KookooSabzi is excellent eaten any time of  the day!  Yummy and easy to serve, check out the recipe on the last shot. Happy #baking #cooking folks. Ingredients Persian […]

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    Paella with Crab, Prawns and Chicken Recipe

    Paella with Crab, Prawns and Chicken Recipe

    Ingredients red capsicums, 1 left whole, 1 finely chopped 1 pinch saffron threads 2 tsp salt 60 ml (¼ cup) tbsp olive oil 1 brown onion, finely chopped 2 garlic cloves, crushed 1 large tomato, peeled and finely chopped 300 g chicken thigh fillets, diced 200 g squid, diced 300 g calasparra or bomba rice […]

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    Flourless Citrus Saffron Cake Recipe

    Flourless Citrus Saffron Cake Recipe

    Ingredients 1 seedless orange, washed and halved with seeds removed 1 lemon, washed and halved with seeds removed 3 tangerines or mandarins, washed and halved with seeds removed 1/2 tsp saffron 1 cup sugar 6 eggs 1 tbs vanilla extract 2 cups almond flour 1 tsp baking powder 2 tbs melted butter 1/4 cup honey […]

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    Pistachio Walnut & Fig Cookies Recipe

    Pistachio Walnut & Fig Cookies Recipe

    Ditch your usual chocolate chip cookies (at least for now) and try this Pistachio, Walnut and Fig Cookies courtesy of epicurean master Franz Scheurer! #DriedPersianWildBaby Figs gives the recipe multi-layers of sweetness with flavours of nectar, caramel and even some savoury notes. The #PistachioPaste adds rich nutty and buttery flavours that will delight the palate. […]

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    Saffron Cardamom Ice-Cream Recipe

    Saffron Cardamom Ice-Cream Recipe

    Ingredients 1 cup whole milk 1 cup heavy cream 1/4 teaspoon saffron threads 4 whole large egg yolks 1/4 cup + 2 tablespoons granulated sugar 1 teaspoon ground cardamom 1/2 cup shelled pistachios Method Combine milk, cream, and saffron in a small saucepan. Bring to mixture just to a rolling boil. Remove from the heat […]

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    Saffron and Almond Brittle (Sohan) Recipe

    Saffron and Almond Brittle (Sohan) Recipe

    Ingredients 3 tsp rosewater pinch of saffron threads 125 g unsalted butter ¼ cup pouring cream 1 cup caster sugar 115 g liquid glucose 2 tbsp slivered almonds Chopped pistachios and dried barberries* to decorate Method For this recipe, you’ll need a sugar thermometer. Combine rosewater and saffron in a small bowl. Grease and line […]

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Inspiration

Wherever you look, Persia is a mix of past, present and future. Experience the bustling bazaars and see the changing colours of the folded ochre mountains, the purple pop of saffron fields and minaret-silhouetted skylines. Everywhere you go, you’ll encounter warm, welcoming faces; feasting in a restaurant, walking the dynamic streets or admiring the ornate ceilings in a mosque. Smells of spices and baking bread lie thick in the air, while girls giggle, sing and weave. Iran is safe, friendly and warm; sharing tea in a Persian home is “Hospitality” defined. It’s an all-sensory experience set to a soundscape of awakening prayer calls, rattling teacups and bubbling water-pipes. Go where life is alive!

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    Iran – A different Point of View

    Iran – A different Point of View

    By Franz Scheurer The first time I went to Iran was to photograph the saffron and barberry harvests and I loved the place so much I went back… and I will be going back, again. Iran, portrayed as the baddie by western propaganda is nothing like it’s painted by malice and jealousy. What the west […]

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    Fun Fact: In Persia, Babies Are Rolled in Rose Petals

    Fun Fact: In Persia, Babies Are Rolled in Rose Petals

    Did you know fun fact in Persia it’s a 400 year old tradition to roll newborns in their first spring of their life in freshly-cut rose petals to prevent disease, improve their lungs and respiratory system and bring freshness and happiness to their lives 👶💪  Their mother, grandmother, and aunties pick lots of fresh and […]

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    10 Must-See Sites of Iran’s Historical Architecture

    10 Must-See Sites of Iran’s Historical Architecture

    By Jessica Stewart Persian Architecture Bursting with rich history, Iran’s architecture helps weave a tale of the country’s long, Persian culture. Decorative tile work and ingenious feats of engineering are hallmarks of Persian architecture throughout the centuries. And with twenty UNESCO World Heritage Sites, there is no shortage of monuments to visit. From elaborate mosques to […]

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    Ta’rof: The Dance of Honour Understanding Iranian Culture

    Ta’rof: The Dance of Honour Understanding Iranian Culture

    By Neil from Commisceo-Global First – How do we pronounce Ta’rof? Before getting into the cultural nitty gritty, lets first get the pronunciation right. If you’re British say “ta” (as in thanks) followed by “roff”. If you’re American, say “tar” as in the black gooey stuff, followed by “off” as in ‘get off’. If you’re […]

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    How to Bloom Saffron

    How to Bloom Saffron

    by Shadi at Unicorns in the Kitchen Learn how to bloom saffron once and forever. This technique is a no-fail and has been in Persian families for the longest time! There is so much you can do with bloomed saffron! This beautiful mystic spice is the star of many Persian dishes, and I’m going to […]

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    Iran – A different Point of View

    Iran – A different Point of View

    By Franz Scheurer The first time I went to Iran was to photograph the saffron and barberry harvests and I loved the place so much I went back… and I will be going back, again. Iran, portrayed as the baddie by western propaganda is nothing like it’s painted by malice and jealousy. What the west […]

    Read more
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    Nutty Yumminess with Every Morsel of Slivered Pistachios

    Nutty Yumminess with Every Morsel of Slivered Pistachios

    It’s good to have a stash of #sliveredpistachios from #saffronandmore ready to go for days when you’re craving for extra crunch and nuttiness. A lot of love went into these yummy green emeralds from Iran — handpicked pistachios are sun-dried, roasted, colour-sorted and sliced thinly to perfection. Definitely a favourite among home bakers and patisseries […]

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    Saffron Rock Candy: A Sweet Culinary Magic Wand

    Saffron Rock Candy: A Sweet Culinary Magic Wand

    A culinary magic wand that commands delicious saccharine powers — this is what #SaffronRockyCandy from #SaffronAndMore is! 100% organic, grade-A saffron is infused with hardened sugar during an intricate crystallisation process. Dissolve it in hot tea and enjoy not only all-natural sweetness plus the distinct floral and honey-like flavour of saffron. Melt saffron rock candy […]

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    An Epicurean Persian Safari in One Grazing Platter

    An Epicurean Persian Safari in One Grazing Platter

    Definitely proud to share this one! More than just a gorgeous grazing platter, this spread is a treasure trove of all of #Iran’s culinary wonders! Playing deliciously with the cheeses, nuts and fresh berries and greens are the buttery flavours of #SliveredPistachios and the enigmatically enticing notes of #Saffron. #RosePetals add a delicate floral finesse, […]

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    Fun Fact: In Korea, The Sound of Cracking Pistachios Drive Evil Spirits Away

    Fun Fact: In Korea, The Sound of Cracking Pistachios Drive Evil Spirits Away

    FunFact Alert: Here’s stating the nutty obvious — the world loves pistachios! In many cultures, pistachios are a part of many rituals and celebrations. Here’s something interesting — in Korea, during the celebration of the Full Moon Day or “Daeboreum” friends and families gather together to eat pistachios. The Koreans believe that the sounds made […]

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    The World’s Love Affair with Pistachios is as Old as Time!

    The World’s Love Affair with Pistachios is as Old as Time!

    #NuttyFact: When we talk about the world’s love long-standing love affair with pistachios, we often think of the Middle East. But #didyouknow that the pistachio craze was already a global phenomenon since hundreds of years ago? Here’s a great example: In ancient Rome, a cookbook that was compiled in the 1st century A.D. — yep, […]

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    Is Saffron Rock Candy the Sweet Secret of Ancient Persian Medicine?

    Is Saffron Rock Candy the Sweet Secret of Ancient Persian Medicine?

    Fun Fact Alert — Almost all of us grew up loving candies. But #didyouknow that in Iran, a particular type of candy isn’t only enjoyed as a sweet treat or used as a beverage sweetener but also plays an important role in traditional Persian medicine as well? #RockCandy a.k.a. Nabat, is said to have a […]

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    Fun Fact: In Korea, The Sound of Cracking Pistachios Drive Evil Spirits Away

    Fun Fact: In Korea, The Sound of Cracking Pistachios Drive Evil Spirits Away

    FunFact Alert: Here’s stating the nutty obvious — the world loves pistachios! In many cultures, pistachios are a part of many rituals and celebrations. Here’s something interesting — in Korea, during the celebration of the Full Moon Day or “Daeboreum” friends and families gather together to eat pistachios. The Koreans believe that the sounds made […]

    Read more
     
    Limey! When Limes Became A War Weapon

    Limey! When Limes Became A War Weapon

    Fun Fact: Did you know that the slang “Limey” which is sometimes used to refer to the British is actually derived from lime fruit? In 1757, the Scottish surgeon James Lind conducted the world’s first clinical trial on how #limejuice prevented scurvy — a common disease that plagued sailors during long journeys at sea. This […]

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